Issue link: https://www.e-digitaleditions.com/i/177159
Information Overload From start to finish, there's a lot to take in at a FEDA meeting. This year attendees shared best practices on everything from demand creation to sales commissions and bonus programs. Learned about the latest distribution trends featured in NAW's Facing the Forces of Change study and were treated to another presentation from Sales Intelligence Expert Sam Richter. Two years ago, he wowed attendees with his online sleuthing skills; this year he loaded them down with tips on how to manage their personal brand. Anyone who attended will appreciate the opportunity to take a second look at the information below. What You Say Online IS Your Reputation By Sam Richter, author of Take the Cold Out of Cold Calling ou've spent your entire working Ycareer carefully crafting and protect- ing your reputation. You're honest with suppliers and work exceptionally hard to exceed your clients' expectations. You operate with integrity, are transparent in your activities, and treat everyone with respect. If anyone were to check your references, people would rave about what a great person you are. And then you opened a Facebook account. From any mobile device, anywhere, at any time, you can share what's on your mind. Out with your buddies and heard a great joke? Share it with your friends! Receiving poor service at a new restaurant? Gripe about it and let the world know! Agree with the latest rant by Rush Limbaugh? Share it with your online colleagues! And guess what, that image you've spent your entire career building has vanished, instantly, because that great joke about the rabbi, the priest, and the Irish guy wasn't too well received by your Irish co-worker, your Jewish client, and your Catholic board member. Web 2.0 has literally taken the world by storm.Web 1.0 is defined as one-way communication, whereby your company creates a website to share your infor- mation, and search technologies make it easy for people from around the globe to find you. Web 2.0 is defined as twoway communication, whereby parties can interact, often in real time, over the Internet. Facebook, LinkedIn, Twitter, micro blogs, Skype, texting, digital photography, YouTube and other technologies allow us to communicate in ways previously unimaginable. With mobile devices, we can broadcast when it continued on page 18 September/October 2013 17