Issue link: https://www.e-digitaleditions.com/i/177159
meaning, if managed correctly, you can be sure to have the information you want to be seen showing up in the top of search results when someone searches your name. Best of all, for the most part, you control the message. Memorable Moments continued •Own your name online. If your name is "Joe Smith," do you own www.joesmith.com, www.joe-smith.com, and even www.joe-smithsucks.com (and all of the .org and other variations of the above names)? If you don't "own" your own name, then you're leaving your online reputation in the hands of someone who does. A 25-year Commitment Each year, FEDA recognizes member firms that have reached the 25-year mark with an award of appreciation at the annual members meeting. Pictured from left to right are Al Green of E&A Supply, Plainfield, N.J.; Larry DeSatnik of Dean Supply Co., Cleveland, Ohio; Dick Curtis of Market Source, Inc., Oklahoma City, Okla.; and Troy Hanson of Bintz Restaurant Supply Co., Salt Lake City, Utah. •Leverage Your LinkedIn Account. Set up other accounts in places similar to LinkedIn such as www.naymz.com, www.zoominfo.com, www.plaxo.com, and www.workface.com. Copy your LinkedIn profile and then paste the information into these accounts. Modify the information to fit the site's specific format,and change the first sentence so the content that shows up in a Google search result is different for each site. •Create a Google Account. Let Google know who you are by setting up your own Google Profile at www.google.com/plus. Set up your free account, link your website and social networks, and more. Again, leverage your LinkedIn profile that you've already written when creating your Google Profile biography. Simplifying Draft Beer Dispensing •Create a Twitter Account (and Use It). Create a Twitter account at www.twitter.com and Tweet on a regular schedule. Refrain from Tweeting about what you had for breakfast. Rather,Tweet educational articles related to your business or industry. Share information that others will find valuable. On Twitter, follow others whose reputation you respect. (866) 327-4159 www.micromatic.com SOUTHEAST NORTHEAST CENTRAL WEST FLORIDA PENNSYLVANIA ILLINOIS CALIFORNIA 20 FEDA News & Views •Manage Your LinkedIn Account. LinkedIn has become one of the key places for business executives to be found. Setting up a LinkedIn account at www.linkedin.com is easy. Make sure you complete all of the fields and craft a well-written professional profile. Be honest, as it's fairly easy to verify or refute any information you enter. Follow the LinkedIn guides to learn how to best take advantage of this powerful resource. •Manage Your Facebook Account. Create and manage your Facebook profile at www.facebook.com. Remove any photos that don't show you in a professional manner. Certainly share information about your personal life because that's what people want to see on Facebook, but don't post anything that you wouldn't want your mom or grandmother to see—or great grandkids 50 years from now. Remember, it's not just you, but it's also your online "friends" who help form continued on page 22