BizEd

NovDec2013

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NEWSBYTES ISTOCKPHOTO/TH I N KSTOCK I FIRST FORENSICS The University of Albany, State University of New York, recently launched its first fouryear undergraduate degree in digital forensics. The degree is offered with the participation of the School of Business, as well as the schools of criminal justice, public affairs and policy, arts and sciences, and computing and information. The program focuses on the defense and investigation of information and information systems in nonprofits and the public sector. I MARKET ONLINE This fall, the University of Denver's Daniels College of Business in Colorado is offering a 100 percent-online certificate in digital marketing. In addition to taking introduction to digital marketing, participants choose three of four other courses, including social media marketing, mobile marketing, digital metrics and search, and digital branding. Those who complete the program can apply its 16 credits to any AACSB-accredited graduate business program. I MOOCS ON HOLD The state of California garnered attention in March when Darrell Steinberg, a Democratic state senator, proposed SB 520, a bill that could have required the state's colleges and universities to allow students to take massive open online courses for credit. Steinberg viewed the bill as a way to improve access to introductory courses that filled so quickly that many students were locked out of them. Since March, California State University, the University of California, and the state's community colleges have taken steps to increase their online offerings. As a result, Steinberg has J E FF FITLOW/ R ICE U N IVE R SITY I ONLINE OPTIONS The Washington State University College of Business in Pullman now offers three new online certificates in marketing, finance, and international business. The certificate programs are open to current MBA students, recent graduates, and admitted students who cannot yet start the full-time MBA program. Each certificate consists of three three-credit elective courses. The certificate in international business also includes a tenday international field study. TWICE THE TEXTS OpenStax College, a nonprofit publisher of free textbooks, plans to more than double the number of titles in its catalog of online textbooks by 2015 with the support of a grant from the Laura and John Arnold Foundation. Based at Rice University in Houston, Texas, OpenStax will add six new titles by 2015, including textbooks in pre-calculus, chemistry, economics, U.S. history, psychology, and statistics. OpenStax partners with for-profit companies to provide online homework, assessment, and other free products and services. OpenStax College Founder Rich Baraniuk is pictured above with the publisher's first five free textbooks. For information, visit www.openstaxcollege.org. tabled the bill for a year as he re-evaluates its need. I ONE-YEAR MBA Cornell University's Johnson Graduate School of Management in Ithaca, New York, is offering a new full-time one-year MBA that targets individuals with degrees in science and technology and three to five years of relevant work experience. Starting in May 2014, the three-semester MBA includes courses in core disciplines as well as in areas such as design thinking, Big Data, innovation, global ventures, and leadership. The program also includes an entrepreneurship boot camp. I DIGITAL DARDEN Darden Business Publishing, the case publishing arm of Darden Business School at the University of Virginia in Charlottesville, has launched an online community where Darden faculty can access each other's teaching materials, write blog postings, and share best practices on case-based teaching. Darden Business Publishing also has published its first ebook, The Strategist's Toolkit, by professors Michael Lenox and Jared Harris; the ebook was first offered to participants in Lenox's Coursera MOOC, "Foundations in Business Strategy." BizEd November/December 2013 65

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