Issue link: https://www.e-digitaleditions.com/i/446555
54 January 2015 Tablets & Capsules Frank Catalanotto and Shelley Winslow had a unique concept in mind for a "Virtual Vitamin and Supplement super store." They knew that they wanted to leverage Franks 14 year career in Major League Baseball into a company that specialized in high quality nutritional supplements. While they had a good grasp on how they wanted to promote their products and their web site, they were looking for help in producing an entire line of products and that ranged from family vitamins to hardcore athletic supplements that could be NSF Certified for Sports. They turned to Future Pak, looking for someone to source and package private label supplements, but walked away with an entire turnkey company. With a wish list of 25 products comprised of three "families" of supplements—Proven 4 Health; Proven 4 Sport and Proven 4 Certified Sports—it was no small task. While Future Pak has significant experience encapsulating supplements, the volumes needed in a start up situation did not lend themselves to custom production. It made more sense to source many of the products in bulk from high volume specialists and repackage them at Future Pak. The sports and workout supplements presented a more complex issue. These products were custom formulated to produce the physical effects that the owners of the company were looking for. The process was intense, as formulas were reviewed by the certifying agencies, label claims were verified, and packaging was designed for both products and samples. Professional Health and Nutrition was able to source every- thing they needed to launch their web based supplement super store at Future Pak. FPL helped establish a brand identity, designed labels and packaging that helped define the Proven4 brand. Tablets and capsules were bottled in a variety of tablet counts. Future Pak has extensive experience in unit dose packaging, and used that capability to design and manufacture several sampling programs in both blister packages and pouches. "The ability to have professional samples available for launching our products is an important part of our strategy," said Winslow. "We are using professional athletes as our front end sales force and arming them with high quality samples is a real added benefit we never expected form our manufacturer." Future Pak Ltd. 28115 Lakeview Dr. Wixom, MI 48393 248-486-0045 FAX: 248-486-0886 Email: rbean@futurepak.com www.futurepak.com Professional Health and Nutrition turned to Future Pak to help launch their line of supplements Mini Case History