Issue link: https://www.e-digitaleditions.com/i/447632
January/February 2015 43 The difference is material. The material matters in material handling Still stuck on metal or wood? Get more value out of your containers with composite products from MFG Tray. Composite construction ensures exceptional strength, stability and temperature compatibility. Choose from a full line in a variety of sizes. Including dough boxes. Pan extenders. Bagel boards. Display and cafeteria trays. And prep and storage containers. Contact your local distributor, call (800) 458-6050 or visit www.mfgtray.com. CHOOSE COMPOSITES HDK sponsors many clubs, such as a baseball club and mountain bike club that offers staff the opportunity to build special friendships with others, develop better communica- tions, and create a more pleasant atmosphere in the work- place. And Pablo spends time out on the floor, interacting with and listening to his employees. Pablo says that everyone wants to be heard and recognized for his or her contributions to the team. He makes sure he's around to do that in spades. Happy Harley-Davidson: Pablo emphasized that HDK not only focuses on selling motorcycles but also on trying to deliver the Harley-Davidson brand properly in Korea. "If we fail to keep the value of the Harley-Davidson brand, and suc- ceeded in sales (which is impossible, I think), Harley-Davidson Motor Co. would be glad but not happy. We believe Harley- Davidson is happy now because HDK has succeeded in both sales and brand management." Happy Korean Society: "The idea of a motorcycle life- style was completely foreign in the Korean market," Pablo said. "Korean riders used motorcycles just to get around, not to have fun experiences. HDK opened in 1999, and we immedi- ately began working to translate the Harley-Davidson lifestyle in a way that was meaningful to the Korean culture. To do this, HDK and the Korean chapter of H.O.G. (Harley Owners Group) organized fundraising events for local orphanages and other charities. Gradually, Korean society started considering motorcycling as a wonderful leisure activity and hostile eyes on motorcycles began to disappear." Pablo pointed out that these community involvement activi- ties also make staff and customers happy because they have chances to participate with the dealership and the H.O.G chapter to contribute to Korean society. The bottom line of all this is that Pablo makes the four major stakeholders of his business happy, and that translates into more customers riding Harley-Davidsons. And that makes Pablo happy. About the Author Corporate Culture expert Larry Johnson is the co-author of top-selling business ethics book, Absolute Honesty: Building A Corporate Culture That Values Straight Talk And Rewards Integrity and the landmark guide to managing inter-genera- tional conflict, 'Generations Inc., From Boomers To Linksters, Managing the Friction Between Generations at Work'. For more information, visit his website at larry-johnson.com. By Larry Johnson, Corporate Culture Expert