Issue link: https://www.e-digitaleditions.com/i/447632
8 FEDA News & Views Association Highlights A Fresh New Year Filled with Opportunity Ray Herrick Executive Vice President ray@feda.com Need more information on how FEDA can help you? Contact me by phone at 800-677-9605 or by email. I f you are reading this article here in America, safe in the comfort of your business or home, you are blessed. This is still the place the world envies and tries to move to. We're a resilient nation blessed with freedom and economic opportunity. Is it perfect? Absolutely not. Is it the best in the world? You can count on it. Think of all the creative foodservice equipment innovation and technological breakthroughs that have changed the face of America and the world! Think about the industry that we've dedicated our lives to and all of the terrific people in it. Our foodservice equipment indus- try is awesome. I've had the pleasure of being a part of it for 32 years and I con- tinue to remain enthused and engaged. So as you enter 2015, remember we are blessed with the opportunity to give our best to our great country and a fas- cinating industry. We each have a part to play as citizens to make our country and industry better. Two Opportunities to Keep Improving Yourself FEDA's 2015 Convention is your opportunity to connect with and learn from the best practices of the most pro- gressive dealers and key manufacturer suppliers in the industry. Great speak- ers, timely industry topics, panel dis- cussions featuring industry leaders, and valuable networking time make this a can't-miss event. The Convention will be held March 25 -29 at the beautiful JW Marriott Desert Ridge Resort & Spa, Phoenix, Ariz. See the full details in the program brochure enclosed in this issue of News & Views. If you have any ques- tions about participating, please do call me. I really do hope to see you there! FEDA will provide a Box Lunch Sales Training seminar at The NAFEM Show (for its members) Friday, February 20, from 12:00 pm to 1:30 pm. You have to eat lunch anyway, so why not pick up some great sales training tips from popular sales trainer Don Buttrey on the topic "The Sell Process™ – Your Offence." Bring your entire sales team! For more registration information, call the FEDA office (800-677-9605). Many thanks to our terrific spon- sor Hatco Corp./Mike Whiteley, vice president of Sales and Marketing. And as You Face the Future in 2015..... Do what's right. Do your best. Treat others as you want to be treated. -Lou Holtz, Legendary Notre Dame Fighting Irish Football Coach Are You Using These Important FEDA Membership benefits? University of Innovative Distribution, ServSafe and CFSP scholarships from the FEDA Education Foundation Digital N&V version of FEDA News & Views magazine to share with your key staff Sales training webinars and other FEDA online podcasts on a variety of topics of interest, plus product education for those new to the industry FEDA sales training at The NAFEM Show Special AutoQuotes features, especially for FEDA members