FEDA News & Views

FEDAJanFeb2015

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26 FEDA News & Views continued on page 30 ©2014 Server Products Inc. th Server Products Made in the U.S.A. NEW – The Beverage Station Easy, efficient dispenser for beverage add-ins. The Beverage Station serves preset portions of dairy and sweeteners, has color-coded branded triggers and holds dairy (below 41°F) without using ice or ice packs. Serve beverages better. beverage-station.com | 800.558.8722 It displays baby formula products in an appealing format, complete with pictures, a descriptive link and pricing. ProStores, Yahoo Store and Merchant Solutions are among the many merchants that will build your product data to display cor- rectly on search engine returns. If these commercial sites are used, the data will be extracted directly from your store, so that every time the search results are dis- played, pricing, images and information that has changed will be extracted and the new information will always be cor- rectly shown to the potential customer. In addition to search engines, there are multiple companies that allow merchants to upload their product data feeds, which is an essential part of gaining sales through your online presence. A few of them are Amazon. com, PriceGrabber.com, Shop.com, Underbid.com. Also, comparison shop- ping engines, which we'll discuss in a Tech Talk continued

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