Issue link: https://www.e-digitaleditions.com/i/470545
MARCH | APRIL 2015 BizEd 19 her initial proposal to her actual cur- riculum, down to the student learning goals. It's a generous and genuinely useful guide. (Palgrave Macmillan, US$35) HOW TO REFORM A BUSINESS SCHOOL Critics say MBA pro- grams need reform, but how should the curric- ula be revised? Ashish Jaiswal of the Oxford Centre for Higher Ed- ucation Policy Studies describes the overhaul of the Yale School of Management, which in 2006 abandoned disciplinary silos in favor of integrated "perspectives" in cat- egories such as Customer, Investor, and Society. Among the innovations are case studies that include hundreds of pages of raw data—such as financial state- ments and analyst reports—so students get a better feel for "the real-life envi- ronment in which leaders have to make their decisions." Jaiswal's conclusion is clear: It's time for business schools to "reform and rise." (OxCHEPS, US$35) IRRATIONAL EXUBERANCE Yale's Robert Shiller has released the third edition of his classic text, updated for the times. He points out that, despite their repeated appearances over the decades, market bubbles are still mys- terious to investors—perhaps because each one arises around a differ- ent economic "story." He suggests that bubbles should be viewed as ep- idemics instead. "We know that a new epidemic can suddenly appear just as an older one is fading if a new form of the virus appears, or if some environmental factor increases the contagion rate." As a bonus, the text of his Nobel Prize lecture is included at the end. (Princeton University Press, US$29.95) IT'S A BUSINESS DEGREE. AND A LAUNCHING PAD. LAUNCHING PAD. Earning a degree from the Lubar School of Business means you're ready to make big things happen. It says you're armed with an education that's taught you to think critically, work effi ciently, and change the game completely. It empowers you to seek out and take on every challenge. In other words, this is a business degree that means business. For more information, visit lubar.uwm.edu.