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MAY | JUNE 2015 BizEd 1 MAY | JUNE 2015 VOLUME XIV, ISSUE 3 in this issue 22 52 60 PEOPLE & PLACES 70 Q&A with David Pottruck How to lead corporations—and business schools—through breakthrough change. Plus: AACSB elects new board chair and ocers, eight schools announce new deans, three launch analytics programs, and the Case Centre unveils the year's best cases. 80 Word for Word RESEARCH & INSIGHTS 12 Spy Games Why corporations conduct market espionage even though it brings no benefits. 15 Purposeful Business Leaders Executives know they need to build businesses with purpose— but realize they're falling short. Plus: The role of CEOs, the impact of dynamic signage, and the e‚ect of familiarity on racial attitudes. IDEAS IN ACTION 64 Adding Value A new competition at Seattle Pacific tests students on a topic that textbooks overlook. 68 Customized—and Mobile INSEAD creates custom exec ed programs that busy managers can view on their smartphones. Plus: Nebraska donors help design a new facility, and AAC&U calls for students' "Signature Work." FOCUS ON EMERGING ECONOMIES: Breaking Barriers Business schools work to advance man- agement in emerging economies. The Right Ideas Africa can save itself if it creates its own brand of entrepreneurs, says Walter Baets of the University of Cape Town. The PhD E…ect International academic partnerships can lead to greater prosperity for whole regions, says Johan Roos of Jönköping International Business School. Rising to Excellence Zagreb School of Economics and Man- agement in Croatia pursues excellence through accreditation. A Framework for Innovation A simple grid helps schools sustain innovation in the curriculum. Driven by Mission Shenandoah University relies on curric- ulum-embedded assessments to align its program and its mission. Ready to Lead Tom Robinson brings experience from academia and practice to his role as AACSB International's new CEO. 52 22 60 30 36 44 57