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MayJune2015

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36 BizEd MAY | JUNE 2015 BY JOHAN ROOS ILLUSTRATION BY STEPHANIE DALTON COWAN THE PHD EFFECT WHEN BUSINESS SCHOOLS DECIDE to internationalize their pro- grams, they can do more than simply build campuses halfway across the globe—they can increase the potential of an entire region. At Jönköping International Business School (JIBS) in Sweden, that was our goal when we first began designing programs to train PhDs in two African nations. While many business schools recently have added global dimensions to their programs—through student and faculty exchanges, short- and long-term study abroad initiatives, and international student recruitment—we believe our model is somewhat diƒerent. At JIBS, we strive to build deep, long-term relationships between our school, our partner institutions, and all of our stakeholders. We don't just disseminate our educa- tional expertise; we function as both an advisor and a service provider to our partners. We believe that our model increases the long-term "economic complexity" in the nations where we operate and that we can be a critical factor in creating wide- spread prosperity. At JIBS we have been calling this the "Into Africa" strategic initiative. When schools in developed nations partner with schools in emerging economies, they can help whole regions grow more prosperous.

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