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5 Great continued a third party towrite the content for you, that content belongs to you.With a little research, however, you may find others took the easy route and simply "borrowed" your content.The easiest way to find out is to set up several"GoogleAlerts"with long strings of your unique content wrapped in quotes. Add the following to theAlert text box: "a really long string of unique content I wrote for this unique product by this manufacturer" Leave all other settings on their default settings. For Everyone – Keep UpWith the Foodservice Industry It's vital for veterans of the foodservice industry to pass on their wealth of knowledge to the next generation to ensure the industry continues to prosper.While veterans have years of firsthand experience, Google Alerts allows both veterans and newcomers to stay current with industry news. Here are a few samples on setting up your foodservice news tips. First, leave all GoogleAlert settings on their default settings. Then try these phrases in the text box: "foodservice industry" "foodservice technology" "foodservice trend" "foodservice news" Keeping an Eye on the Competition One of the most common uses for Google Alerts is monitoring competitors. Use the five tips below to enhance your search efforts. 1. Use quotes around the words you are searching for more relevant results. Example: "restaurant supply" will only show search results with the exact phrase "restaurant supply" in it. 2. Put a minus sign in front of words you do not want to include in your alert. Example:-used refrigerator will stop Google from including results with the word used in it. 3. Put a plus sign in front of a word to match the word exactly as you typed it. Example: Michael +Jacson will stop Google from including results for Michael Jackson – Ok, so this example doesn't have a foodservice twist. I used Google's example here. 4. Use the "site:" operator to limit your search to specific sites. Example: food safety site: .org will show results for 28 FEDA News & Views the search term "food safety" on websites with the ".org" extension. Example: cayenne site:vollrathco.com will show results from the website vollrathco.com for the term "cayenne". 5. Use the "-site:" operator with a dash in front of it to exclude specific sites. Example: professional bar blender -site: amazon.com will exclude "Amazon.com" from search results for the term " professional bar blender ". For more information on the basics, visit the "Help" sec- tion of Google Alerts at http://www.google.com/alerts. While veterans have years of firsthand experience, Google Alerts allows both veterans and newcomers to stay current with industry news. Of course, these five tips are just the beginning ofwhat you can dowith GoogleAlerts. There are literally thousands of text variations and uses you can employ to ensure you stay ahead of the curve and maintain a competitive edge in the industry. Once you fine-tune GoogleAlerts to suit your needs, the only limit to your success is your imagination. u