Issue link: https://www.e-digitaleditions.com/i/51756
AssociationHighlights Keep Ahead of Future Trends at FEDA's 2012 Convention D on't miss the chance to learn from your peers and gain valuable insights from top-notch speakers. Attend the FEDA 2012 Convention, March 28–April 1, at the beautiful JW Marriott Starr Pass Resort & Spa,Tucson, Ariz. This year's speakers will address making the most of profitability oppor- tunities; sales management best prac- tices; and driving your business with optimism, passion and purpose. They'll give you the mindset and tools to build and grow a more profitable business. Mason Greene and Joe Schmitt have Ray Herrick Executive Vice President ray@feda.com done an outstanding job in putting together ameetingwith the rightmix of content and time to network with your peers. Be it the dealers roundtables, cocktail receptions, dinners, breakfasts, golf or our newAll Industry Think Tank session,you'll benefit from visiting with the best and brightest in our industry. Check out the insert for FEDA's 2012 Convention in this issue and register today. NEW FEDA Education Foundation Scholarships FEDA's Education Foundation is dedi- cated to helping foodservice equipment dealers maintain and enhance their pro- fessionalism and credentials. With that spirit in mind,it will be offering 30 schol- arships each for the Certified Foodser- vice Professional (CFSP) and ServSafe certifications in 2012. Both of these des- ignations are widely recognized in the foodservice industry and FEDA strongly encourages dealers to pursue earning them. Upon earning the CFSP or ServSafe certification in 2012,dealers are eligible to apply for the FEDA Education Foundation scholarships. Complete application details will be sent to dealers in January. Also,more will be shared on 8 FEDA News & Views Foundation scholarship opportunities at the FEDA Convention in March. The CFSP scholarship will provide $200 and the ServSafe scholarship $100 toward reimbursement of fees for certifications earned in 2012. All checks will be made out to the applicant's employing organi- zation. The FEDA Education Foundation will also continue to offer 20 scholarships to the University of Industrial Distribution (UID) program, which continues to receive rave reviews. Watch for infor- mation on the scholarships for the 2013 UID program in the fall of 2012. Dealer News…….Remember to Include FEDA FirstThing in 2012! When you have company news (pro- motions, new locations, special recog- nition, noteworthy accomplishments, etc.) thatwill interest other FEDAmem- bers, please send your item to ray@feda.com.Or, if you've heard about something in the industry that FEDA should check out for a potential news, item please let me know.We want to keep the FEDA First Thing newsletter relevant and fresh in 2012. We need your help to do this. So when you are sending out press releases on your deal- ership,remember to include FEDA First Thing. Tell UsAbout IndustryTrends You are our most reliable eyes and ears. Shoot me a quick email or give me a call (800-677-9605) when you hear about industry trends or issues that could affect dealer interests.Your input can potentially lead to a call to action by the FEDA leadership, new and interest- ing magazine articles or a new member service.u