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A Culture of The Mindset and the Tools to Help You Build and Grow a More Profitable Business Mason Greene Convention Chair Hotel & Restaurant Supply Join us this March at FEDA's 2012 Convention as we continue to respond to the economic challenge of our times. Convention Chair Mason Greene and Assistant Chair Joe Schmitt have assembled a great group of speakers and industry leaders to motivate, challenge, inspire and provide you with lots of practical ideas to help you compete in a very competitive marketplace. Plan to attend this one-of-a-kind industry gathering. Joe Schmitt Assistant Chairperson Rapids Wholesale Equipment One-of-a-Kind Takeaway Featured Program Topics & Speakers FL!P.... Creating Strategies for Turning Challenges into Opportunity and Change into a Competitive Advantage Keynote Speaker Peter Sheahan, Founder and CEO of ChangeLabs™ Peter Sheahan has worked with some of the world's leading brands in the area of innovation and change and focuses on teaching companies how to flip their thinking, make money in the cracks and find opportunity where others cannot. That's where the real money gets made and the opportunity for mind-blowing success is all around us, says Sheahan, the author of six books, including the international bestsellers Fl!p and Generation Y. The problem is we get conditioned by our experience, blinded by our business models and conned by the popular media to believe success is a product of the economic conditions. Learn how to help your people develop the mindset required to pinpoint opportunity and exploit it. The Energy Bus: Drive Your Business with Optimism, Passion, and Purpose Closing Speaker Jon Gordon Based on his Wall Street Journal best-selling book, The Energy Bus, Jon Gordon presents a powerful road map to overcome common life and work obstacles and bring out the best in yourself and your team. Everyone faces challenges and every person, organization, company and team will have to