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addressed, it can lead to lawsuits from nearby tenants or res- idents, even when a CKV system is installed per local code requirements. Fixing odor control issues after a facility is open can result in large financial penalties. Be particularly aware of any foodservice facility that uses highly spiced ingre- dients,wood-fired grills or ovens and high quantities of fried food. My next article in the March/April issue will review tech- nology and issues related to cleaning and deodorizing the air after it has been exhausted by the kitchen hood.Like the CKV systems noted above,there are a lot of newproducts and tech- nologies that are changing the landscape.Themorewe know about both the CKV and their support systems, the better solutions we will provide for our customers. u About the Author: Foster Frable Jr. is the president of Consulting and Design Firm Clevenger Frable LaVallee, Inc. inWhite Plains,N.Y.To reach him call 914-997-9660. Fixing odor control issues after a facility is open can result in large financial penalties. Be particularly aware of any foodservice facility that uses highly spiced ingredients, wood-fired grills or ovens and high quantities of fried food. service that rocks,and sincere appreciation for business.Move ahead to relationships, value, and loyalty. The sales surge is coming and you're either on a surfboard riding the wave, or waiting for your boss to buy you one. Don't wait! The wave may be shorter than you think. AreThings continued 7. Become active in all aspects of business social media to communicate customer value, not just your sales offerings. Give your customers a chance to talk to you on Facebook. Make certain you link with important people on LinkedIn. Share short value messages with your network on Twitter. Post testimonial, training, and other noteworthy videos onYouTube. Social media for business is no longer an option. Buy and read my new book Social BOOM! 8. Create your weekly email magazine that has even more valuemessages. Proactively send it to every customer. 9.Make certain that uppermanagement has complete buy-in, and gives support both verbally and monetari- ly to what will amount to a culture shift. Make more cer- tain that a video communication of their buy-in is distributed to everyone. 10. Employ new technology in everything, especial- ly sales. Createmobile apps and fasterways for people to buy from you.Make it easier to do business with you. 24/7 is not an option. It's your new hours. 24-7-365 is the new 9-5. Just because your office or store is closed, doesn't mean the cus- tomer will wait for you to open before purchasing. 10.5 This sales surge is all about YOU, not about your company. It's about your attitude, your ability to serve, your knowledge, your technology, and your ability to express yourself in a positive, engaging way.Whatever you do to get ready,do not go"back to the basics."They are dead and gone.Move ahead to the Internet,business socialmedia, January/February 201 2 39 About the Author Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers,The Little Black Book of Connections,The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website,www.gitomer.com,will lead you to more information about training and seminars,or you can email him personally at salesman@gitomer.com. u