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THE GMAT® Faculty Win Case Awards WINNERS HAVE BEEN announced for the first global ecch Case Awards, which succeed the annual European Case Awards. ecch is an independent nonprofit source for management case studies, and the awards recognize worldwide excel- lence in case writing. Taking home the award given to the overall win- ners were David Yoffie and Renee Kim of Harvard Business School for their case "Apple Inc. in 2010." Kamran Kashani of IMD won for outstanding contribution to the case method. REPORT Let Data Drive Your Innovation GMAC is taking its market intelligence for schools to new heights. Our interactive research tools let you customize test-taker data and survey findings to your strategic advantage. Recruit Diverse Thinkers 45% of the 110,996 tests taken by non-business majors had scores of 600 or higher. By discipline: Engineering (40,781) Social Science and Humanities (49,460) Science (13,331) Source: GMAT data for the testing year ending June 30, 2010. 43% 43% 53% The GMAT exam. It's more than a test. Customize survey data with interactive research, and create and save—instantly— dynamic data comparisons between you and your peers. Find out more at gmac.com/gmatreport Faculty from Harvard won in four more categories for cases written on specific subjects: for economics, politics, and business environment, Christopher Bartlett; for entrepreneurship, Mikolaj Jan Piskorski, Thomas Eisenmann, David Chen, and Brian Feinstein; for ethics and social responsibility, © 2011 Graduate Management Admission Council® (GMAC®). All rights reserved. The GMAC logo is a trademark and GMAC®, GMAT®, and Graduate Management Admission Council® are registered trademarks of the Graduate Management Admission Council in the United States and other countries. 2011_March_BizEd_v4.indd 1 BizEd May/June 2011 3/28/2011 10:13:30 AM 15 ANDREW BRET WALLIS/GETTY IMAGES