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Case in Point Not sure how to implement a social entrepreneurship class at your school? Here's a look at two very different classes with wide-reaching impact. Ian MacMillan of the Wharton School describes the exercises he uses to help students formulate realistic, sustainable social ventures, while dt ogilvie explains how the Rutgers Business School has exported a successful community outreach entrepreneurship initiative. The Wharton School Reality Check BY IAN MACMILLAN U 32 ndergrads and MBA students in my societal wealth venturing class know they'll be forming teams to create ventures aimed at address- May/June 2011 BizEd ing a pervasive societal problem. They know they'll be studying the details of what worked and what didn't in the Wharton Societal Wealth Program, which is field testing social entrepreneurship projects in areas like Zambia and Botswana. But they aren't always prepared for the kinds of analysis and refinements they'll be asked to do as they move their plans from pie-in-the-sky idealism to practi- cal, sustainable, profit-seeking businesses. They aren't always prepared for reality. As a key part of the class, I help students think through what ben- efit they want to deliver, who they want to deliver it to, and what kinds of obstacles they'll face. For instance, students might have pro- posed a plan for encouraging more DAVE CUTLER