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University, little of that literature deals specifically with why people resist change and how change champions can win them over. He gathers exhaustive detail about two radical transformations that occurred in two educational set- tings—Olivet College in Michigan and Portland State University in Oregon—exploring why change was considered necessary, who pushed for it, who fought against it, and how it was accomplished anyway. Along the way he identifies the factors that make people resist change, including fear of having their lives disrupted, reluctance to take on new work, resentment at the implication that the old ways were wrong, and legiti- mate concerns about the proposed overhaul. He also describes the methods that change champions used to bring resisters on board. He writes, "When ordinary people decide to make change happen, their championship behaviors per- meate their daily existence, and advocacy of those changes becomes their prime directive." FULLY CHARGED AUTHOR: Heike Bruch and Bernd Vogel PUBLISHER: Harvard Business Review Press PRICE: US$29.95 COMPANIES CAN'T succeed with- out enthusiastic and motivated employees, but too often top execu- tives are stymied by a lethargic or poisoned atmosphere that keeps workers from operating at their best. Bruch of the University of St. Gallen and Vogel of Henley Busi- ness School describe this atmosphere as organizational energy, or "the extent to which an organization … has mobilized its emotional, cognitive, and behavioral pattern to pursue its goals." They believe any group of people united in a common endeavor fall into one of the quadrants of their energy matrix, which correlates high and low levels of intensity with negative Don't Miss TEACHING INNOVATIONS IN ECONOMICS presents findings from the Teaching Innovations Program (TIP), in which economics profes- sors attended workshops and online sessions to learn how to implement interactive teaching strategies in undergraduate economics courses. Each chapter describes a specific teaching strategy and provides rich detail on how it can be used in the classroom. Edited by Michael K. Salemi of the University of North Carolina at Chapel Hill and William B. Walstad of the University of Nebraska in Lincoln, the book describes seven interac- tive strategies featured in the TIP project. The six-year project was funded by the National Science Foundation. Available for US$125 from Edward Elgar Publishing. The Rothman Institute of Entrepreneurship at Fairleigh Dickinson Uni- versity has published GLOBAL INSIGHTS FROM 24 LEADERS, a col- lection of interviews and speech excerpts offered by two dozen entrepre- neurs and CEOs. Entries from Avon's Andrea Jung and Campbell Soup's Douglas Conant are sprinkled in among the chapters from lesser-known but passionately committed executives. Engaging and easy to read, the book contains advice like this from Reginald Best of ProtonMedia: "Don't take too long to get out to the marketplace and try stuff out. It's important to know quickly whether or not the dogs are going to eat the dog food." The book sells for US$19.95. The second edition of GREAT APPLICATIONS FOR BUSINESS SCHOOL provides thorough, practical advice for writing the so-important application essay. Admissions consultant Paul Bodine first offers practical writing advice, then deconstructs actual essays of candidates who were admitted into their goal schools. Self-revelation essays, passion essays, PowerPoint essays—Bodine covers them all. A great asset to anyone apply- ing to business school. Available for US$13 from McGraw Hill. BizEd May/June 2011 77 and positive energy. The trick for managers and CEOs is to use lead- ership strategies to move employees from "corrosive energy" or "res- ignation inertia"—or even from "comfortable energy"—into a sus- tained state of "positive energy." They believe it's critical for leaders to master these strategies because "energy in organizations can lead to either a wellspring of corporate vitality or the destruction of its very core."