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that the process they are using is fair and that people are going to have positive reactions to the process, even if they do not receive a promotion," says McCarthy. "The Promotional Exam: Do Employee Reactions Really Mat- ter?" is forthcoming in Personnel Psychology. Secrets of Sequel Success A new study finds that four key factors determine whether a movie sequel will flourish or flop at the box office. These factors include parent brand awareness, wide distribution, posi- tive parent brand image, and star continuity from the original film to the sequel. The study was conducted by Mark Houston, a marketing profes- sor at Texas Christian University's Neeley School of Business in Fort Worth; Thorsten Hennig-Thurau, professor of marketing and media research at Bauhaus University- Weimar in Germany; and Bauhaus doctoral student Torsten Heit- jans. The researchers examined all 101 "first sequels" of parent films released from 1998 to 2006 in North America and compared them with 303 non-sequels released during the same period. They pulled data from resources Mark Houston ranging from Nielsen VideoScan to the Motion Picture Association of America, gathered consumer com- ments from the Internet Movie Database, and consulted with indus- try experts from the Academy of Motion Picture Arts and Sciences. RESEARCH RECOGNITIONS n Management professor Scott Anchors is the 2009 recipient of the Gordon Lawrence Educa- tional Achievement Award from the Association of Psychologi- cal Type International in Dallas, Texas. Anchors, who teaches at The Maine Business School at the University of Maine in Orono, received the award for his work and research with the Myers Briggs Type Indicator (MBTI) personality test. As a student affairs administrator in the 1980s, Anchors used the MBTI to match roommates, advise students, plan programs, and solve management challenges. He has conducted several research projects using the MBTI to examine student reten- tion, activity patterns, and aca- demic success. Anchors currently is studying how personality affects students' choice of major and managers' use of time, as well as how managers can use the MBTI approach to lead more effective meetings. n The American College Center for Ethics in Financial Services has appointed Anthony H. Catanach Jr. as the first recipient of its Cary M. Maguire Fellow in Applied Eth- ics. The fellowship is designed to investigate what forms of disclo- sure are meaningful and how this "meaningful disclosure" can be promoted and encouraged. Cata- nach, an associate professor at the Villanova School of Business in Pennsylvania, will use the Maguire Fellowship to pursue his research in the accounting industry. n INFORMS Society for Market- ing Science awarded its Fellow Award to three marketing profes- sors for their lifetime contributions to the profession. V. "Seenu" Srinivasan of Stanford University's Graduate School of Business in California, Glen Urban of the Massachusetts Insti- tute of Technology's Sloan School of Management in Cambridge, and Don Lehmann of Columbia Busi- ness School in New York received the honor in June at the 2009 INFORMS Marketing Science Con- ference in Ann Arbor, Michigan. n Srinivasan also received best paper honors at the conference for a study he co-authored with James Lattin, also of Stanford, and former doctoral student Oded Netzer, now an associate professor of market- ing at Columbia Business School. Srinivasan and Lattin won the John D.C. Little Award for best market- ing paper of 2008; Netzer won the Frank M. Bass Award for the best marketing paper based on a doctor- al thesis published in an INFORMS journal. Their study, "A Hidden Markov Model of Customer Rela- tionship Dynamics," was published in the March–April 2008 issue of Marketing Science. n Ben Rosen won the first Bullard Research Impact Award given by the University of North Carolina's Kenan-Flagler Business School in Chapel Hill. Rosen, a professor of organizational behavior, won the award for the impact his research has had on business and society over the last ten years. His research specializes in issues of diversity, age, and gender in the workplace. BizEd SEPTEMBER/OCTOBER 2009 57