BizEd

SeptOct2009

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Technology capabilities also will be compatible with the application. HEC Paris in France has become one of the first business schools to create a profile on iTunesU, Apple's mobile learning platform. It has created a public site, which includes information about its courses, research, and com- munity. The pro- file also includes downloadable course materials— including videos, podcasts, online tutorials, and user-generated content—in a pro- tected area for its own community. Indiana DATABI T University's Kelley School of Busi- ness has entered a two-year pilot agreement with AT&T to use BlackBerry smartphones to deliver educational content to MBA and doctoral students at its Blooming- ton and Indianapolis campuses. Students who participate in the program will use their smartphones to access campus e-mail and calen- dars, as well as the school's existing BlackBerry Enterprise Server. Technology suppliers to higher education are also tapping into the trend. Class capture Web service company Teg- rity now includes an application in Tegrity Campus for the iPhone and iPod Touch that allows stu- dents and instructors to bookmark key points of a lecture in progress by clicking a key on their iPods, iPhones, browser-enabled cell phones, or regular browsers. Turning Technologies also is offering a free new app for 66 BizEd SEPTEMBER/OCTOBER 2009 AACSB Expands Web Options According to ABI Research, healthcare will continue to transition to wi-fi capability—it predicts that global sales of wi-fi-ready healthcare products will rise 70 percent by 2014, reaching revenues of $5 billion. With business administrators and faculty turning to online communica- tion tools in greater numbers, AACSB International has created new Web-based features to enhance its interactions with the business school community: now offer visitors easy-to-navigate online homes for upcoming AACSB conferences, where visitors can access information related to conference location, topics, and learning outcomes, as well as registration, exhibits, and sponsorships. The latest microsite for AACSB's September Continuous Improvement Conference, for example, can be found at www.aacsb.edu/cic. Administrators embarking on new building construction can visit the association's new online Business School Facilities Resource Center at www.aacsb.edu/resource_centers/ facilities/. The site, which will grow over time, will offer ideas and inspira- tion to business schools that plan to revamp existing buildings or build new facilities from the ground up. Its opening page will highlight the features of new facilities at different schools on a rotating basis. To reach the broad higher educa- Response Ware, its polling software. The application allows students to submit responses to interactive ques- tions via an iPhone or iPod touch inside or outside the classroom. Mobile technology promises to help schools deliver campus infor- tion community, the association has created a new page at www.aacsb.edu/aacsb- accredited. Targeted to students, parents, recruiters, and counselors, the page outlines the process of accreditation and explains the requirements AACSB-accredited business schools must fulfill to earn and maintain the designation. AACSB's site at has been enhanced to include an interactive world map. After clicking on a continent of interest on the map, users can navigate their way into the map to a chosen country and city to find information about accredited schools in that region. AACSB also has plans for further online features in the works. To tap into the power of social networking, it soon will launch a members-only community to enhance networking opportunities and provide an online resource for information and devel- opments in management education worldwide. The association plans to create two Facebook pages, a Linked- In group, and a Twitter feed as well. mation and course content more quickly, easily, and flexibly, says Sue Workman, Indiana University's associate vice president of informa- tion technology. Soon, she predicts, mobile educational delivery will be "essential for higher education." n z V alue of Accreditation BestBizSchools.com Forming an iCommunity . Conference microsites T apping the Smartphone. Encouraging Interactivity .

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