Issue link: https://www.e-digitaleditions.com/i/56537
Shape the by Larry Edward Penley competitiveness, and more responsiveness to pressing societal con- cerns. Many educators and administrators perceive these demands as threats, and they have reacted with defensiveness to the possibil- ity of outside intervention and oversight. But I believe they should see these demands as opportunities instead. After spending 25 years at H business schools and nearly six years as president of a public research university, I have a keen interest in both business educa- tion and higher education. Indeed, my time as president at Colora- do State University has directly influenced the hopes and expecta- tions I hold for business schools. And I believe that, during a time when all of higher education must undergo extraordinary change, business schools can become examples of outstanding leadership. To do that, business educators not only must turn challeng- es into opportunities, they also must avoid making four typical mistakes that revolve around money, access, accountability, and the role of the university in society. Even when they make these mistakes with the best of intentions, educators weaken their own institutions—and all of higher education. 32 BizEd MAY/JUNE 2009 igher education in general, and business education in particular, face a barrage of demands for change. These include calls for greater accountability, greater access, more relevant research, enhanced global It's Time to of Education Future A longtime dean and administrator believes that business schools can lead all of academia through the demanding changes ahead—if they avoid four typical mistakes.