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40 Contents BizEd SEPTEMBER/OCTOBER 2005 VOLUME IV, ISSUE 6 50 72 DEPARTMENTS 6 From the Editors 8 Letters 10 Headlines 50 Technology 54 Your Turn 56 Bookshelf 60 Calendar 62 Classifieds 72 Spotlight Cover photo: Robert Severi FEATURES 18 Playing by the Rules Jon M. Huntsman, founder of petrochemical giant Huntsman Corp., knows that no one can win at business without clear-cut values, a strong sense of ethics, and a commitment to philanthropy. 26 What Price Rankings? B-schools strive to improve their positions in the media rankings. Andy Policano examines how much that effort is costing them and how the rankings system should change. 34 How Much Have We Learned? Trudy W. Banta explores how well schools are measuring student learning. 40 What Makes Leaders Great The ten essential leadership behaviors that students must learn —and business schools must teach. 46 Thoughtful Leadership New board chair Richard E. Sorensen guides AACSB into an era of thought leadership. BizEd SEPTEMBER/OCTOBER 2005 1 26