Issue link: https://www.e-digitaleditions.com/i/61367
THE FOX SCHOOL Executive MBA Top 25 in the World Graduate International Business Top 20 in the Nation MBA in Healthcare Management Top 35 in the Nation MBA Programs Top 70 in the Nation of Business and Management TEMPLE Making History in Philadelphia. Again. Financial Times Forbes Top 75 MBA Business Schools in the World U.S. News & World Report Undergraduate Risk Management and Insurance Top 10 in the Nation International Business Top 15 in the Nation Undergraduate Business Programs Top 100 in the Nation www.fox.temple.edu polish,' or 'No one knew anything about the company.' There's a buzz among our students now, so that we know they appreciate the added advantage these skills give them, even in a good job market." tions such as, 'What are the recruiting days at this school?' or 'How can we receive CVs fromthis type of student?' or 'Why are we participating in this school's event?' It was wonderful if a school had a Web site where I could just tell them to go for information," says Rubingh. Online recruitment is also a growing trend that has many companies preferring to receive resumes either through their corporate recruitmentWeb sites or via the sites of their target schools. Rotterdam School of Management, for instance, uses MBA-Exchange.com. The site allows students from subscribing schools to network, perfect and post resumes, take advantage of career advice, and peruse job list- More Information, Immediate Gratification Now that technology is becoming more sophisticated and global job searches aremore common, it's not surprising that many schools report an increased expectation among com- panies to use the Internet to a much greater extent. And with many companies scaling back on their travel budgets, they want to be able to read student resumes online, attend vir- tual job fairs, conduct keyword searches of resumes, and batch student resumes by chosen criteria. "When I was a recruiter,my teamaskedme somany ques- ogy and the flexibility inherent in digital recruiting options. INSEAD's MBA CSO, for example, recently revamped its Internet portal to provide more comprehensive information and better communication with students. INCAE recently replaced its printed resume book with a CD-ROM, added an online recruiting system, and increased the participation of alumni in its programs through an electronic newsletter. Whether schools, students, and recruiters are using cor- ings. It helps recruiters to locate quickly the resumes of stu- dents most suited to the positions they wish to fill. Other schools are also taking greater advantage of technol- uing to expand in coming years. Their biggest challenges? Providing comprehensive information, managing mount- ing expectations, and balancing employers' short-term expectations with students' long-term prospects. With so much at stake, the professional development program promises to become one of the most popular aspects of the b-school curriculum—and today's new and improved CSOs are ready to deliver. s z BizEd NOVEMBER/DECEMBER 2004 29 porate Web sites, school Web sites, virtual job fairs, or col- laborative sites such as MBA-Exchange.com, the trend for career services is clear—quicker, earlier, better. The more students and employers have access to comprehensive, updated information, the more proactive their approach will be to professional development and hiring, say career serv- ices professionals. Many CSOs see their role in business education contin-