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"WE NEED MBAS WHO CAN APPRECIATE RELATIONSHIPS BETWEEN BUSINESS AND SOCIETY, BUSINESS AND EDUCATION, BUSINESS AND THE ENVIRONMENT, BUSINESS AND GOVERNMENT, BUSINESS AND COMMUNITY HEALTH, AND BUSINESS AND THE ARTS." —W. Frank Fountain, DaimlerChrysler builds products in 37 countries and sells them in 200, Fountain empha- sized the importance of corporate citizenship. "We now have the tools and opportunities to help create prosperity in many nations and to help bring an end to poverty, disease, and even pestilence. As we do, we create opportunities for even greater prosperity," he said. He described the company's efforts to work for sustainable HIV-AIDS interventions that are helping to stabilize both the South African society and DaimlerChrysler's business environ- ment in that country. While such efforts are essential for global commerce, they are challeng- ing to maintain, Fountain said to his audience of management educators. "This is why we needMBAs and other leaders—trained by you—who can not only manage but can also appreciate relationships between business and society, business and education, business and the environ- ment, business and government, business and community health, and business and the arts." Competition Winners Gain Edge in Job Search The shaky economy is making it harder for new b-school grads to find jobs— although those who win recognition at business competitions are some- times finding it easier to catch the eyes of recruiters. Not only do high- achieving teams take home prize money, many often score job and internship offers. "I've had four companies tell me orchestrated by Students in Free Enterprise (SIFE)—also spotlight students with a strong propensity toward leadership. In SIFE competi- tions, students teach business concepts to children, older adults, and business own- ers who need assistance. "The leadership learned through SIFE is the kind of leadership we want our executives to exercise," says Len Roberts, president and CEO of RadioShack. At Indiana that they will only interview students who have been part of theGoizueta Marketing Strategy Competition," said Reshma Shah, a marketing pro- fessor at Emory University's gives students a competitive advan- tage when job hunting, says David Bergheim, director of MBA Career Management at Goizueta. "They get access to high-level marketing execu- tives who evaluate their work, and in some cases these executives end up creating positions for these people or draw from that pool of talent first when selecting interns," says Bergheim. University's Kelley School of Business, where Whirlpool sponsors an annual case competi- tion, judges are able to obtain "a real-world assessment of students' problem-solving skills, presentation skills, and ability to think quickly on their feet," says Daniel Smith, Kelley's interim dean. Last year, MBA students nailed down two of six offers extended to participants. Participating in competitions Goizueta Business School and faculty adviser to the competition. Companies are interested in students who've performed well in competi- tions, Shah says, because students often perform detailed consulting projects that prove their ability to work as teams. Competitions—such as those The New Executive Ed Student five key trends. s International participation is Who's pursuing executive education? The answer varies for every school according to market and geography, but at Columbia Business School in New York City, administrators have been observing patterns in their own Senior Executive Program for almost ten years. They've observed growing—and changing. Today, two-thirds of CSEP's participants are from outside North America.More now come from the Asia/Pacific Rim— Australia, Japan, and Hong out of the market. s The dominant industries repre- pants are 45 or older. One reason might be that the failure of the tech boom has seen younger CEOs drop half of today's partici- from Europe. s More than sented are financial services, manu- facturing, and government, while the growth industries are transportation, energy, and financial services. Tech and telecom industries are also repre- represented. Approximately 11 per- cent of CSEP classes are made up of women, most of whom come from true leadership, since corporations have unrealistic expectations of their top executives. "Corporate leaders BizEd JULY/AUGUST 2004 Kong—than sented, often by female participants. s Nonetheless, women are under- within the U.S. s CEOs need help understanding 9