Issue link: https://www.e-digitaleditions.com/i/61375
'You' re Fired!' I by David Cadden t is said that teaching is an art. And, like artists, teachers can work in variety of media, such as case studies; analogy and metaphor; and literature, film and television. So, when a tele- vision phenomenon like "The Apprentice" appears, business professors should take notice. However, I would urge my colleagues to approach using "The Apprentice" in the classroom with as much caution as they would approach purchasing a new bond offering from Trump's casino empire. As faculty, we have few limitations in the methods and materials we can use to teach. Still, we must always consider a core question: "What, precisely, do we want to teach our students, and, more important, what should our students actually learn?" Apprentice" in the classroom. We should be very careful in determining what students are actually getting out of each episode. If they come away from it thinking that "The BizEd JULY/AUGUST 2004 What We Teach, What Students Hear Too often, what we teach and what our students learn do not coincide. A professor of film studies, for instance, may show her students Leni Riefenstahl's "Triumph of the Will" with the clear expectation that students will understand the power of film as a potent propaganda tool. None of us wishes to be in her position when she hears students comment afterward that the Nazis could sure put on one heck of a show. At one level that might be true, but it grossly misses the point. This is a critical distinction to make when using "The 43 PETER KRAMER/GETTY IMAGES