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A Good Read These should be our your reading list, say 2012 FEDA convention speakers Top Picks From Closing Speaker Jon Gordon, The Author of The Energy Bus The Linchpin By Seth Godin There used to be two teams in every workplace: manage- ment and labor. Now there's a third team, the linchpins, accord- ing to Author Seth Godin. Linchpins are the essential build- ing blocks of great organizations, he says. They invent, lead (regardless of title), connect others,make things hap- pen,and create order out of chaos.They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love theirwork,pour their best selves into it, and turn each day into a kind of art. Built to Last: Successful Habits of Visionary Companies By Jim Collins and Jerry Porras Why are some companies able to achieve and sustain success through multiple generations of leaders, across decades and even centuries? According to Collins and Porras' research project, conducted at the Stanford University Graduate School of Business,companies that stand the test of time"preserve the core / stimulate progress, "have "BHAGs (Big Hairy Audacious Goals)," and the "Genius of theAnd."Like Good to Great, Built to Last compares great companies to good ones during specific eras in his- tory, and asks what systematically dis- tinguishes the great from the average. Resonate By Nancy Duarte " F ew t h i n g s excite me more than a great com- municator—some- thing I've wanted 32 FEDA News & Views to be ever since I ran for president of the seventh grade," writes Ken Blanchard, the Co-author of The One Minute Manager. "While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's Resonate. Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. " Top Picks FromWorkshop Speak- er Dr.DavidVik,The Culture King The Fred Factor By Mark Sanborn In his new book The Fred Factor,moti- vational speakerMark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves.Where others might see deliver- ing mail as monotonous drudgery, Fred sees an opportunity to make a differ- ence in the lives of those he serves. Through stories about Fred and others like him, Sanborn reveals the four basic principles that will help you bring fresh energy and creativity to your life and work, as well as how to make a real dif- ference every day, how to become more successful by building strong relationships, how to create real value for others without spending a penny and howto constantly reinvent yourself. The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance By Adrian Gostick & Chester Elton Revealing the groundbreaking results of one of the most in-depth manage- ment studies ever undertaken, The Carrot Principle shows definitively that the central characteristic of the most successfulmanagers is that they provide their employees with frequent and effective recognition.With independent results fromHealthStreamResearch,and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this study of 200,000 people over ten years found dramatically greater business results whenmanagers offered constructive praise and meaningful rewards in ways that powerfully moti- vated employees to excel. These man- agers leadwith carrots,not sticks,and in doing so achieve higher productivity and engagement. The Compound Effect By Darren Hardy No gimmicks. No Hyperbole. No Magic Bullet.The Compound Effect is based on the principle that deci- sions shape your des- tiny. Little, everyday decisions will either take you to the life you desire or to disaster by default.This easy-to-use, step-by-step operating sys- temallows you tomultiply your success, chart your progress, and achieve any desire. If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success youwant. Happiness atWork By Dr. Srikimar Rao In these tough times, there are few people who are completely happy with the current conditions. From business executives to the everyday Joe or Jane, everyone seems to be going through a rough economic and personal crunch. But acclaimed business school Professor Srikumar Rao says that you can learn to create resilience and happiness no mat- ter what's going on in your life.u