Issue link: https://www.e-digitaleditions.com/i/679551
28 FEDA News & Views ON TAP POSSIBILITIES Drafting Solutions from Keg to Glass. (866) 327-4159 // www.micromatic.com DESIGN. MANUFACTURE. INSTALL. DISPENSING SYSTEMS FOR BEER, WINE, WATER, AND COFFEE Don't Forget Pinterest SEO The last thing you need to consider is optimizing your visual content for Pinterest so it can be easily found. The tactics are simple. Start with your company's username. Pinterest allows you to create your own custom URL just like Facebook. A good example is Vogue Magazine's profi le on Pinterest. Additionally, use targeted keywords in the 'About' section and make sure that the names of your Pin Boards refl ect the keywords you want people to search for. Apart from this, you can link back to your website and provide hashtags in the pins' description. Finally, you can create a special landing page to increase your Pinterest referral traffi c and conversion rate. A Bonus– Make Your Pins Buyable Yes, people can now make a direct purchase from Pinterest pins. Although the 'Buyable Pins' are only available to iOS and Android users in the U.S. for now, it is likely to be extended to other platforms and countries in future releases. A number of popular retailers like Macy's, Nordstrom, and Neiman Marcus are already leveraging the Buyable Pins. Over to You There are more than 100 million users who could be your company's potential customers, and if you think your prod- uct is a good candidate for these users, start setting up your Pinterest boards to acquire new shoppers and revenue. About Author Phong Ly is the CEO & co-founder of iSeeCars.com, a car search engine using Big Data to help users fi nd great car deals and save money. He has more than 15 years of high- tech and business experience spanning large companies and the start-up world. Before iSeeCars.com, Ly was an executive at SAP, leading strategic initiatives to expand the company's reach into new markets. Questions? To contact Ly, email him at editor@iseecars.com. Tech Talk continued