Issue link: https://www.e-digitaleditions.com/i/72524
AssociationHighlights FEDA President Brad Wasserstrom Lays Out Key Goals T his past March Brad Wasserstrom was elected FEDA president. Here are just a few highlights of where our new president is leading FEDA dur- ing his administration to engage and benefit the membership and the indus- try channel of distribution: In KeepingWith the Mission… •A strong dealer advocacy voice in the Foodservice Equipment Industry united for a prof- itable dealer-based distri- bution system, • Information and busi- Ray Herrick Executive Vice President ray@feda.com ness management tools to run a profitable dealer- ship, • Dealer-focused train- ing and education that is relevant, cost-effective and convenient, • Opportunities to net- work and problem solve with other dealers to improve their business, with whom it will do business. • FEDA will publicly recognize manu- facturers that the membership believes best support a profitable dealer-based distribution system. Details are still being worked out. • FEDA will continue to support the interior designer fight and keep mem- bers informed,state by state,so they can contact their legislators. On theAdvocacy Front… • FEDA will speak out from the con- vention podium and other venues, such as News & Views magazine and other FEDA publications to protect the ability of dealers to earn a profit in this industry. • FEDA will continue to vigorously deliver the crucial message to manufac- turers that FEDA members provide the knowledge, professionalism and crucial value-add services that suppliers and end users depend upon. • FEDA will vigorously urge its mem- bers to support manufacturers that sup- port a profitable dealer-based distribu- tion system, realizing that each dealer must act independently when deciding 8 FEDA News & Views FEDA will vigorously urge its members to support manufacturers that support a profitable dealer-based distribution system, realizing that each dealer must act independently when deciding with whom it will do business. Promoting Member Involvement... Recent member surveys show that our member- ship highly respects FEDA and is very satisfied with their member benefits. In general, we are not look- ing to add to our list of member benefits, but to encourage more members to use more of them.That being said, we will keep our eyes open for new member benefits that will make a tangible difference to the membership and advances FEDA's mission. In that spirit,we also will investigate and begin using social media to better serve, communicate with and engage the membership. These are just a few of the highlights of the newWasserstromadministration, so be sure to read Brad's article in each issue of this magazine for more on FEDA's views on the industry andmany membership benefits. FEDA's Box Lunch SalesTraining Seminar at the NAFEM Show During the NAFEM 2013 Show ( Febr ua r y 7 - 9 , Or ange Count y continued on page 30