NOVEMBER 2016 RETAILOBSERVER.COM
35
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EGA Group USA, a leading buying group in
the furniture, mattress, appliance, electronics,
home décor and outdoor furnishings space
wrapped up its fall national convention in Nashville, TN.
in late August. Many of the nation's top manufacturers
and independent retailers met together over the course
of three and a half days to connect, learn and thrive.
"We believe that digital marketing, done right, levels the
competitive playing field between independent retailers
and big box stores," stated Rick Bellows, MEGA
Group's president. "These are exciting times for our
members. They can once-and-for-all take the nationals
and power regionals head-on and win!"
The week kicked off with a day of training
opportunities for MEGA members, and some of the
highlights included:
• Mattress University, bedding focused sessions
were a MEGA member favorite and each were
filled to capacity. Industry leaders Mark Kinsley
from Leggett & Platt, Bob Muenkel from Serta
Simmons Bedding, and Dave Perry from Furniture
Today offered retailers insights into strengthening
their sales approach, the importance of educating
customers in each interaction on the value of a
good night's sleep, and a deeper look at industry
trends.
• MEGA members also embraced the variety of
appliance training available. Consisting of nearly
14 hours, manufacturers providing a wealth of
product features and benefits training, as well as
draw, step, sell merchandising strategies that hit
home with retailers.
MEGA Group USA
2016
FALL SHOW
WRAP-UP
W O R KS H O P S T R A I N I N G O M E M B E R S H I P E XC LU S I M E G A
M A D N E S S — K E Y N OT E S E A K E R S — W O R KS H O P S T R A I N I N G
O P P O R T U N I T I E XC LU S I V E S — M E G A M E G A M A D N E K E Y N OTS P E A K E R
W O R KS H O T R A I N I N G O P P O R T U N I T I E S M E M B E R S H I P E XC LU S I V E
M E M A D N E S S — K E Y N OT E S P E A K E R S — W O R KS H O P S T R A I N T I E S
W O R KS H O P S T R A I N I N G O S H O P M E M B E R S H I P E XC LS I V E S
M E G A M A D N E S S K E Y N OT E S P E A K E R S T R A I N I N O P P O R T U N I T I E S
training opportunities, workshops
and membership exclusives
featured at the nashville show