November/December 2016 49
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VHR Rack Machine
The Heart of the
Showroom
Unoffi cially called the "Idea
Center," the table-top area
was designed to help custom-
ers envision the possibilities.
From the carpet to the new
glassware and china cases,
everything was upgraded to
improve the customer expe-
rience, says President Ron
Bruck.
Seizing on the popularity of the "Green Egg" craze in its
market, Atlanta Fixture recently placed a train of black cast
iron cookers on the show fl oor. "We're starting to get some
traction and even thinking about adding bags of charcoal
for purchase," says Senior Vice President Bill Watson.