Issue link: https://www.e-digitaleditions.com/i/751848
November/December 2016 59 TriMark SS Kemp on Enhancing the Customer Experience For TriMark SS Kemp, change is a necessity when it comes to great showroom design, which is why Showroom Specialist Julie Eisenberg is always looking to make a tweak here or there to refl ect customer interest or elevate the latest trend. Case in point: The rustic "Farm to Table" breakfast display that's strate- gically positioned in the hallway leading from the showroom to the test kitchen. Note the warmth of the reclaimed wood. "Reclaimed wood/repurposed material is a very hot trend in the marketplace right now," say Eisenberg. "You can break up the wood with pops of color, glassware, slate and metal. We're seeing so much more of that retail product integrating into the commercial and customers are responding to that." According to the former Crate & Barrel manager, they've also been receptive to the robust effort to engage. As a rule of thumb, there are always "working tables" in the smallwares and fi ne china rooms to serve as a landing zone for product and encourage customer experimentation. "People are spend- ing more time in the showroom and staring at displays," says Eisenberg. "They're asking questions and picking up product, which is the point of a showroom." Perhaps some of that appeal could be explained by the unique trappings Eisenberg, herself, brings to the table. In addi- tion to working in the fast-paced fi eld of pastry for four years while living in New York, she was the visual merchandising manager for a Crate & Barrel location for 10. "Some of those aesthetics have been engrained in my DNA," she laughs. And not surprisingly, there are traces everywhere. "I put a little bit more fl uff on some of the displays and it makes it a little more exciting for customers," says Eisenberg. "People respond well to a fun display or a story that's being told. Just because we're in the E&S industry doesn't mean that custom- ers don't want to be wowed." "This display is located in our glass/fl atware room," says Showroom Specialist Julie Eisenberg. "It's nice to bring some dinnerware and add some solidity into a room with primar- ily all glass. From the fun smallwares options from Churchill's Art de Cuisine and Alchemy Wood serv- ing pieces (which go with anything) to beautiful Villeroy & Bach dinner- ware, there is a little bit of everything in this display and it is fun to experi- ment"