F
or limited-edition specialties, there is a season. From autumn teas to peppermint hot chocolates,
spring shortbread to summer ale, products that tie into seasonal ingredients and consumption occa-
sions are building brand loyalty and incremental sales. Here, three producers discuss the inspiration
for and success of their seasonal and limited-edition product offerings.
Specialty food makers discuss the benefits
of offering limited-edition products.
BY SUSAN SEGREST
Spurring Seasonal Sales
THE PANEL
Scott Livengood
Dewey's Bakery
Meghan Fitzpatrick
Lake Champlain Chocolates
Kristina Richens
The Republic of Tea
PHOTOS:
INDIVIDUAL
COMPANIES
Responses have been edited for clarity and fit.
specialty food maker
84 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com
