Issue link: https://www.e-digitaleditions.com/i/941907
POWDER COATING, February 2018 29 F or more than 25 years, GlobalShop has been the source for learning what's new and finding the right tools to connect with new and existing customers in the retail design and shopper market- ing industry. GlobalShop 2018, which will be held March 27-29 at McCormick Place in Chicago, Ill., serves as a vital platform for growth, education, and innovation. The show boasts the largest, most comprehen- sive array of store fixture companies and in-store solutions than any live event in the nation, making it a must for anyone involved in the retail design industry. Plus, Chicago has more retail and brand headquarters within a 500-mile radius than any other city in the US, making it the perfect setting for this show. The show is intended to be a knowl- edge base for retailers, consumer product companies, retail contract designers, and architects focused on retail design, shopper marketing, visual merchandising, store design and planning, innovation, consumer insights, store operations, retail architecture, and more. Through education, peer networking, and interaction with retail suppliers, you'll find ways to build your brand and create a more effective retail environment. With an audience of more than 10,000 industry profes- sionals, GlobalShop 2018 is a top networking destination. Highlights Conference. The conference pro- gram will include many sessions that will offer insight into upcoming trends and evolving consumer behav- ior. Topic-based, specialized confer- ence tracks will give practical take- aways you can really use to improve your business. Visit the show website and plan which sessions to attend ahead of time to make the most of your time at the show. This year's keynote address, entitled "Inspiring Brand Loyalty, One Store at a Time," sponsored by WWD, will be on Tuesday, March 27. The address will be given by Tom Nolan, chief marketing and revenue officer at Kendra Scott LLC. Come hear how this fast-growing lifestyle brand cre- SHOW PREVIEW GlobalShop rides the wind back to Chicago If your focus is design, planning, or marketing, you won't want to miss the world's largest annual event for retail design and shopper marketing this March. Alicia Tyznik Editor