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and lighting systems already respond to instructions and
queries that begin with the word "Alexa".
At IFA NEXT robots will be another key topic. They will
include exhibits that invite visitors to find out about autonomous
machines in entertaining ways. Using supplied components,
younger visitors can assemble their own robot and teach it
how to dance, for example, and in doing so learn how these
machines can be individually programmed.
Startups from all over the world will be part of an exhibitor
community boasting a high creative potential. France will be
heavily involved in startup activities at IFA NEXT with the
combined displays of the Hardware Club and the startup hub
La French Tech. South Korea and Hong Kong will also be
represented with startups on combined stands.
In 2018 the long-standing and successful collaboration
between IFA and the German Startup Association is set to
continue. At IFA NEXT the association will be represented by
large exhibitor groups who each day will address different
topics and will also be involved in the program of stage events.
The future of mobility is the focus of a debut event at IFA
NEXT. This is the first time the Shift AUTOMOTIVE mobility
convention will take place at IFA. It will show how new
technology is about to change people's lifestyle and mobility
from the consumer's point of view. Shift AUTOMOTIVE is
co-organized by the Geneva International Motor Show,
Palexpo, IFA and Messe Berlin. In the future it will take place
biannually, starting on 4 and 5 September 2018 at IFA, and
after that will be held in Geneva at the next Shift AUTOMOTIVE
show in March 2019.
IFA NEXT made its successful debut as an innovation hub at
IFA 2017, covering topics that belong together under one roof
for the first time:
• An exhibition of innovative technologies for the markets of
tomorrow – featuring fascinating lectures from research
institutes, universities, organizations, platforms and startups.
• The global Innovation Congress IFA+ Summit featuring forward-
looking topics that reach far beyond day-to-day events.
• The IFA Keynotes featuring lectures and presentations by senior
decision-makers from leading companies.
• Specialist conferences held by organizations partnering with IFA.
For more information visit www.ifa-berlin.com
*The House of Smart Living features a combined display
organized by ZVEI, VDE and ZVEH (under the aegis of ZVEH –
the German Association of Electrical and IT Professions)
