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'' The FinancialTimes gives my students a global perspective that no other journal can. – RufusWaters,Professor of Finance&International Business California StateUniversity, Fresno '' The newEducationProgram fromtheFinancialTimes A powerful combination of print and online news resources– at huge discounts. Students at more than 500 colleges across North America subscribe to the Financial Times. Professors teaching all levels– from undergraduates, to MBAs and executives– tell us how much they value the FT's unmatched global business coverage and thought-provoking analysis. They use it in class to: • Promote global awareness and perspectives • Relate class concepts to the real world • Keep students engaged and up-to-date Now including FT.com In-Depth (Level1). New for 2003, each subscription now includes access to valuable online content and tools, including searchable archives, breaking news, special reports, and more. Available at substantial student discounts and at no additional cost for professors! Discover how the Financial Times can enhance your students' learning experience – at 75% discounts for students and educational institutions (just 32¢ per issue). Please visit www.ftsubs.com/professor . Professors: get a one-year print and online subscription when seven students sign up! Call (800) 628-0007 to get started today. For customized programs, please contact our Education Sales Director: Theresa.Bowerman@ft.com,tel (415) 445-5650. tive assistants, and provide overall support. The teachers and assistants are paid, but students from the Association of Black Business Students volunteer their time to smooth the way for campers. "I'm a 58-year-old white male, so I'm not sure I'm the guy who is going to naturally connect with 16- and 17-year- olds from the minority community," says Anderson. "I thought that if the kids could talk to people who were four to five years older than they were, who had walked in their shoes, that would help them feel confident about going off to the university and pursuing an education." At Leeds, Allen also employs business school students to act as paid counselors for the high school kids. This year, Allen interviewed past graduates of the leadership program who are now attending school at CU—whether or not they're in the business program—and they recommended others to join the counseling teams. "These counselors also help us with high schools visits," Allen says. "They go back to their own high schools as well as to other schools. We try to partner them up so they have a good balance of energy and responsibility." Allen believes it's also key to let high school students know that they can expect continuing support if they do decide to enroll in business school. Thus he makes sure they know about the Diverse Scholars Program, which offers tutorial programs and advice specifically to business stu- dents. "We believe that if we can guarantee them academic support and an academic neighborhood that will help them transition into college life, they will be more successful their first year," he says. Measuring Success Naturally, one of the goals of the summer camp is to con- vert high school seniors into college freshmen—at the host university. These four programs all succeed at this goal with varying levels of success. For instance, at Krinksy's business camps, the participants are high achievers who have met tough standards just to be admitted to the competitive programs. Wharton might get 300 summer camp applicants per year and only admit 60. Tuition for all the Krinsky camps is roughly $1,000 per week, and each school offers only a handful of scholarships. Thus, the students who enroll in the camps are already fair- ly committed to business education, and the schools are fair- ly committed to the students. "Two-thirds will go on to col- lege at the school where they've been to camp," says Krinsky. "The schools have done the selection process already. They want these kids." 50 BizEd JULY/AUGUST 2003 includes Online Access! Now