Issue link: http://www.e-digitaleditions.com/i/62203
focused areas into the classroom, business schools will better guaran- tee that students graduate with more than the traditional business school fare. Whether these efforts are enough to meet the technology-inspired demand for graduates is still unknown. As businesses and economies struggle to rebuild dur- ing this economic recession, it will become more important than ever that management professionals have an in-depth grasp of digital technol- ogy and how it can be employed to transform existing businesses and create new business approaches. Unlike the industrial revolution, the digital revolution can more quickly impact less developed coun- tries; witness technology's positive effect in the past several years on the economies of Ireland, India, and Singapore. Business school graduates must be able to think in and speak the language of transforming technolo- gies while working within the tradi- tional MBA roles in finance, market- ing, and other business disciplines. Ideally, they would hold master's degree credentials in both business and information systems, an option now offered at Boston University. Today's graduates need to com- bine information systems expertise with management effectiveness to fully succeed in a networked-busi- ness world. The students who know business and information technology will be the ones who get the jobs and make a real difference. Those who know that mix will be our lead- ers of the next, networked age. ■ z Louis E. Lataif is dean of the Boston University School of Management in Boston, Massachusetts. BizEd Advertise in Contacts: Display Advertising: Sales Manager Bill Cotner, 314-843-5128, BizEd.ads@aacsb.edu. Classified Advertising: Sales Associate Kim Leadford, 314-872-8507, ext. 291, kim@aacsb.edu. BizEd JULY/AUGUST 2003 57