Retail Observer

July 2017

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 16 of 67

JULY 2017 RETAILOBSERVER.COM 17 The 24" cooktop features two 18,000 BTU gas power burners with simmer capability at 750 BTU, a staple element of SUPERIORE appliances, as well as one large burner (11,000 BTU) and 1 medium burner (6,500 BTU). The gas oven offers a 4.4 cu.ft. capacity with two convection fans. All SUPERIORE ranges are designed with an exclusive Cool Flow System, a product feature that generates a flow of cold air from inner fans, engineered to keep all knobs, handles, and exterior surfaces cool to the touch without affecting the cooking temperature. The goal is to ensure all SUPERIORE ranges are safe, especially for children that may be helping in the kitchen. Launching in tandem with the 24" range are matching ventilation options: the 24" NEXT hood with analog control, 600 cfm power and stylish black glass detail, and the 24" PRO hood (400 cfm) with electronic buttons, both in stainless steel. "Our team is proud to continually meet the needs of the North American market and this latest development will help the brand expand to key markets in metropolitan areas," adds Di Tommaso. Please visit or for more information. MIDEA COOKS UP A NEW LINE OF SMALL APPLIANCES New blenders, electric kettles, emulsifiers, and portable cookers offer enhanced features and fresh design Midea, the world's number one small cooking appliances brand*, is excited to introduce a range of new small appliances for consumers including blenders, electric kettles, emulsifiers, and a variety of portable cookers. Midea's small appliances provide fresh designs and unique features for food lovers with an eye for style and value. "Kitchens are the heart of today's home, and it's understandable that consumers want their kitchen not only to look its very best, but also be ready for life's everyday moments," said Kurt Jovais, sales and marketing VP of Midea America Corp. "Our new, stylish, and feature-rich small appliances are sure to impress." BLENDERS At the Show, Midea will introduce a line of blenders, including the MBL17PB, Personal Chef Series™ power blender. Built for speed and everyday functionality, the MBL17PB offers a feather touch control panel, scratch-proof 50 ounce glass carafe, two 32 ounce travel cups, and a removable, dishwasher safe, six blade chopper to enjoy smoothies and more. The MBL17PB is available in stainless steel for $89.99. Another blender added to the family will be the MBL17HS high performance blender. This blender offers 1400 watts of power and a 60 ounce Tritan carafe with a built-in, professional six blade SUS 301 stainless steel system that creates consistent blending every time. The off-center blades create a vortex that delivers optimal results with each use. It is available in a brushed stainless steel and black base, with other color variations for $179.99. ELECTRIC KETTLES Experience a new kind of convenience with Midea's 8000 Series Glass Kettle. The new MEK17GT-E8 variable temperature glass kettle offers quick and efficient heating for up to 57 ounces. This kettle offers long-term flawless brilliance, turning the act of boiling water into a relaxing kitchen ambience, and its scratch-resistant glass and brushed stainless steel finish means a crystal clear view for years. With an integrated stainless steel removable infuser and six different brew temperature settings for different tea varietals, including a warming setting, the MEK17GT-E8 is available for $59.99. The MEK17DW-B CoolTouch™ kettle provides dual-wall construc- tion that keeps beverages warmer inside while staying cool to the touch on the outside. It can hold up to 50 ounces, has an interior fill indicator, and automatically switches off when water is boiled, making it surprisingly easy to operate. The MEK17DW-B has a one- button soft release pop-up lid, and a seamless stainless steel inner pot for easy cleaning. It is available for $29.99 in black and white. NRG EXTRACTOR (NUT/RICE/GRAIN) Experience the healthy alternative to dairy without any of the industrial processing from the store brands; the NRG is ideal for making homemade almond, coconut, and rice milk, fruit smoothies, soup, oatmeal, and tofu. Midea's new MNRG17 NRG (eNeRGy) extractor offers advanced temperature and water level sensors, and solid-state power controls for superior performance and durability. Designed with a solid, one-piece body for easy cleaning, the MNRG17 has a fine grinder with two sharp blades to make sure any bean, nut or grain is finely grinded. With a touch control panel, users can simply press a button for any of the presets. It also comes with a tofu basket, measuring cup, and fine mesh nut milk strainer bag. It is available for $79.99.

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