Tablets & Capsules May 2020 13
8. www.businessimageprinting.com/avoiding-costly-
packaging-mistakes-of-cbd-products/
Neil Main is global market development manager for phar-
maceutical high-barrier packaging films and Lauryn Over-
bey is a territory sales manager at ACG (908 757 3425,
www.acg-world.com). Peter J. Schmitt is managing director
of Montesino, a global packaging consulting and research
firm (302 888 2355, www.montesino.
com). ACG Group's comprehensive new
blockchain-based brand security system
simplifies the track-and-trace process and
overcomes several longstanding obstacles
t o a d v a n c e d t ra c e a b il it y t h r o u gh
distributed- ledger technology and single
ownership to provide a seamless, trans-
parent user experience.
there is optimism that distribution will expand into super-
markets and mass retailers. In fact, the United Kingdom
Food Standards Agency recently issued a positive ruling
on CBD, which the FDA is likely to consider in its own
decision making [4, 5].
Recently, FDA commissioner Stephen Hahn stated
that the agency will continue to "take appropriate action
against unlawful CBD products that pose a risk of harm
to the public" but offered no timeline for when the
agency might release guidelines [6].
Commissioner Hahn vowed that the
FDA will "monitor the marketplace"
and punish sellers who make unsub-
stantiated claims about the benefits of
CBD, but he also said that the agency
would not take any extra steps to stop
consumers from getting over-the-
counter CBD [7].
Considering the level of FDA atten-
tion focused on the cannabis industry,
a cautious approach to manufactur-
ing and distributing CBD products is
wise. The key to success is following
industry guidelines and standards and
partnering with experts, so that, when
retailers begin to show interest, your
products are market ready and already
meet the standards.
Select a packaging supplier who has industry compli-
ance experience, is up to date on industry standards, and
can provide brand guidance. A company with marketing
expertise will take into account the requirements of your
target market and can help you create an effective prod-
uct design, which is not always an easy task [8]. This may
include assisting with color combinations and brand con-
sistency to ensure that your packaging is compliant with
state and local laws.
In the new and somewhat uncharted territory of the
CBD market, following NACB guidelines and working
with a knowledgeable manufacturing, packaging, and
solutions partner will put you on the best path. T&C
References
1. "Global cannabis packaging market, Forecast to
2025," Orian Research, www.orianresearch.com.
2. www.nacb.com/national-standards-packaging
3. www.nacb.com/national-lab-testing-product-
integrity-standards
4. www.food.gov.uk/business-guidance/cannabidiol-cbd
5. hempindustrydaily.com/uncertain-future-for-cbd-
continued-competition-drive-down-cv-sciences-4th-
quarter-sales/
6. www.fda.gov/news-events/press-announcements/fda-
advances-work-related-cannabidiol-products-focus-
protecting-public-health-providing-market
7. www.marijuanamoment.net/banning-cbd-products-
would-be-a-fools-game-fda-chief-admits/
Considering the level
of FDA attention
focused on the
cannabis industry, a
cautious approach to
manufacturing and
distributing CBD
products is wise.
