Issue link: https://www.e-digitaleditions.com/i/1286027
ALMOND COMMUNITY Almond Board of California 20 Press Room and electronic versions of annual publications such as the Almond Almanac. Industry members can also explore the new Meet the Board and Staff page, which aims to provide a face to the industry leaders and ABC staff who daily strive to support the California almond industry. "The new Almonds.com supports our vision to make life better by what we grow and how we grow," said almond grower and former ABC Chair Holly A. King. "The industry's focus on making continuous improvements in how we grow almonds is conveyed, and that information is made available on the new website to consumers who want to know more about how their food is grown." In addition to content improvements, the Almond Board's website development team partnered with Los Angeles-based agency Deutsch to simplify navigation, improve the search function, and add large, vibrant images throughout to whet visitors' appetites for more information. Deutsch is a global leader in website and analytics whose long list of clientele includes Taco Bell, Dr. Pepper, Foster Farms, Nintendo and Georgia-Pacific, among others. "We worked with a world-class agency to support our industry and its stakeholders with a world-class website that delivers on all fronts – content, searchability and an overall aesthetic and design that invites visitors to stick around to learn more and frequently return for new information," said ABC Senior Manager of Industry Relations and Communications Jenny Nicolau, who led the website redesign project along with Melissa Mautz, associate director of Global Marketing. "At the same time, it serves global customers and consumers of California almonds. Whether you are an almond grower or consumer, you will find information pertinent to you." We want to hear from you! Please share any questions, suggestions or feedback on the new Almonds.com by emailing industry@almondboard.com. The Food Professional Tools section provides a variety of handouts and key data on how consumer packaged goods (CPGs) companies can utilize various almond forms and how almonds check multiple boxes for both CPGs and consumers worldwide. On the Crop Reports page, ABC will elevate key numbers from the most recent Position Report and Objective Forecast. Numbers above represent July 2020 data. 5 4 "The new website is so easy to navigate and has such good information. I needed to validate information for a client and everything I wanted was right there!" – Jennifer Barney Food Innovation Consultant, 3rd and Broadway "I love how clean it looks and how interactive it is. The new pictures and layout are also very effective, and the Tools & Research section is such a great addition!" – Haley Seeger Production Planner, Blue Diamond Growers 2020 Almond Leadership Program Participant "I love the new and more simplified look of the website." – Joe Gardiner National Sales and Marketing Manager, Treehouse California Almonds, LLC., ABC Board Member "I enjoy the ease of operation and condensed information the new site offers. I can simply scroll down to Tools & Resources on the homepage and instantly find Position Reports, Acreage Reports, crop forecasts and other valuable information. Sharing this between customers, processors and growers is essential, and the new site makes it extremely easy." – Jordan Phippen Vice President, Pacific Coast Sales 2009 Almond Leadership Program Participant