AROUND THE WORLD
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Almonds.com provides
an elevated experience
for visitors.
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2
In the Standards & Grades section (under the Almond Industry tab),
handlers can quickly access ABC's Technical Information Kits in 11
different languages.
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Experience the
New Almonds.com
While growers and processors prepared
for the record crop this summer, the
Almond Board of California (ABC) put
the final touches on its newly redesigned
website, Almonds.com. Launched in early
July, the updated site provides an elevated
experience for visitors with a host of
improvements to make it easier for almond
growers, processors, customers and
consumers to find essential information.
"We began the process of overhauling
Almonds.com with input from industry
members, consumer product companies
who use almonds, and other frequent
visitors to the site, including health
professionals and media," said Daren
Williams, senior director of Global
Communications at the Almond Board.
"This website redesign guides each
user – from almond growers to curious
consumers – to the information they're
seeking and entices them to dig deeper.
Our goal was to create an experience that
engages visitors and fuels their passion
for almonds."
With an industry-first focus, and
redesigned with insight from growers,
processors and other stakeholders, the
new Almonds.com provides improved
access to industry information under
two main website tabs:
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the Almond
Industry tab and
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the Tools and
Resources tab.
Information within the Almond Industry
tab highlights key areas of focus among
the California almond community, from
the Almond Orchard 2025 Goals to
the California Almond Sustainability
Program. Growers can also find orchard
management tips that span the entire
almond lifecycle, and in
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the Standards
& Grades section handlers can access
information on standards and grades,
varieties and forms, regulatory and trade
matters, and more. Finally, on the Industry
News page, industry members can access
timely news to guide their decision making
and almond journey.
The Tools and Resources tab provides
information on
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Crop Reports,
including the annual Objective Forecast
and monthly Position Reports, and the
Industry Directory and Supplier List, as
well as a link to the Handler Portal. Food
and health professionals who work more
closely with the end consumer will also
find helpful resources and data to assist
in communicating almond quality and
nutrition information to companies and
the public in
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the Food Professional
Tools section. These professionals, in
addition to curious consumers and buyers,
can also visit the Why Almonds tab for
information on the California almond
industry's responsible growing and
processing efforts, recipes and ingredient
trends, and inspiration from California
almond spokespersons, including the most
decorated beach volleyball Olympian of
all time, Kerri Walsh Jennings. Information
in the Why Almonds section is provided
via customized country sites in 11 key
markets worldwide: the U.S., Canada,
Mexico, India, China, Japan, South Korea,
the United Kingdom, Germany, France,
Italy and Russia.
Finally, in the About Us section,
the Almond Board efficiently elevated
upcoming ABC and industry events,
including The Almond Conference,
information about the Almond Leadership
Program and other ABC initiatives, in
addition to providing easy access to ABC's
