Issue link: https://www.e-digitaleditions.com/i/1286027
ALMOND COMMUNITY Almond What industry accomplishment are you most proud of? Paul: The tremendous health studies done that show how almonds are so good for you in many ways. ABC has been so innovative in looking at almonds' health benefits from a variety of angles, including weight management and skin health. Alexi: Nutrition research and marketing. It is incredible to meet people outside the industry and hear them tell me about all the health benefits of almonds. It shows how effective we have been in our messaging. Darren: Nutrition research has been instrumental in our marketing efforts and has allowed us to truly tap into the health and nutrition trends that almonds fit perfectly into. The other part that I am proud of is the statistical data that ABC derives to provide crop estimates, acreage reports, and monthly shipment information. This helps bring a level of reliability into our marketplace and is used as a tool for growers, processors and buyers. It's sometimes underappreciated just how significant this has been for the success of our industry. What advice would you give someone starting off in the almond industry? Paul: People in the industry are very open so don't be afraid to ask for help and get involved with different areas of the industry, including attending ABC committee meetings. I would also suggest applying for ABC's Almond Leadership Program and certainly coming to The Almond Conference. Presentations given by University of California (UC) extension staff also provide a great opportunity to learn about growing almonds, as does The Almond Doctor blog (managed by former UC farm advisor David Doll) and the Pacific Nut Producer magazine. Alexi: Get involved. It's never too early (or too late) to take part in organizations that support our industry, especially the Almond Board. It's a great way to learn, meet new people, and join in on the conversations that shape our industry. Darren: Listen and learn. You don't know it all, not even a sliver. What's your favorite way to eat almonds? Paul: At Happy Hour, it's blanched slivered; at home, it's roasted with butter and salt. But normally, we eat them raw, dry roasted, or as a spoonful of almond butter. Alexi: Dry roasted or covered in dark chocolate. Darren: Roasted and loaded with tasty artificial flavors. Paul Ewing Sales and Grower Relations Manager, RPAC Member, ABC Board of Directors Alexi Rodriguez Director of Operations, Campos Brothers Farms Member, ABC Board of Directors Darren Rigg Sales Representative, Minturn Nut Co. Member, ABC Board of Directors Almond Board of California 22