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RTD Coffee With CBD Experiences High
Sales of shelf-stable ready-to-drink coffee with CBD were up
154,000 percent in January 2021, compared to the prior year,
in conventional and natural brick-and-mortar stores, according
to data from SPINS. It attributes the skyrocketing growth to the
introduction of new products such as CBD-infused cold brews
and consumer demand for functional products.
Coffee is also an approachable category given that it's
already part of most Americans' rituals, says Rick Maturo,
associate client director at NielsenIQ in Chicago.
"In coffee, there's something for everyone and drinking
coffee is something the majority of adults do, so it's a very
approachable category," he says. "The fact that it's such a well-
established part of folks' beverage regimen bodes well for coffee."
CBD-infused tea and CBD carbonated beverages are also
booming in stores, though to a lesser extent. Maturo expects
sales of CBD-infused drinks to remain strong, but especially
sparkling drinks and coffee because they're so familiar. "They
easily fit into people's lives and don't require them to change
their habits."—Amanda Baltazar
