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PharmTech.com Trends in Formulation 2022 eBook Pharmaceutical Technology ® 59 CPHI FrankFurt SHow GuIde PharmTech: Why did you choose to add a 'collabo- ration for COVID-19' award? Anderson: How could we not! Sometimes pharma doesn't give itself enough credit for its achievements. The speed and extent of innovation delivered by the industry in response to COVID has been simply astonishing and should be recognized as a truly significant moment for the pharma industry. So, we absolutely must celebrate the tremendous achievements of these companies and the vital collaborative approaches that this innovation was built upon. By celebrating it at CPHI, we can con- tinue to see the benefits of this new exciting era of part- nering, innovation, and greater access to vital treatments. Creating partnerships that endure PharmTech: Are there new methods for establishing enduring partnerships? Anderson: That 's a big question. The best ad- vice we can of fer is to spend a little time before the event deciding on your objectives for attending and think about the quality as well as the quantity of meetings you choose to set up. It 's worth think- ing about the t ype of information you need and what questions are best asked in person to under- stand both the required capability, capacity, and cultural alignment, which is especially crucial in co-development pharma partnerships. We ran a CPHI LinkedIn Live on this very topic in August 2022, and we explored with a panel of experts how to nur- ture deeper outsourcing partnerships. It's one of our priority content focuses for the next few years, offer- ing expert learning on how you maximize the value from the connections secured at CPHI. ■ CPHI On-Site Content Highlights In 2022, CPHI Frankfurt is running a hybrid approach to its content program. Prior to the in-person event, being held at Messe Frankfurt, Germany from Nov. 1–3, 2022, the event experience can be enjoyed online through a variety of webinars, learning labs, and sessions. Conference Theatre During the in-person event, there will be a selection of conference theatre sessions that will run across five separate tracks: Ingredients and Formulation; Future Therapies; Digital; Manufacturing Excellence; and Patient Centricity. These sessions will be held in Messe Frankfurt, Europa 2, Hall 4.0. Some standout talks include: • Using the Genomic Medicine Toolkit to Develop and Optimize Innovative LNP Formulations Tuesday Nov. 1, 2022, 11:50 am–12:15 pm Serra Gürcan, field application scientist—EMEA, Precision NanoSystems ULC • mRNA based Therapies & Regulatory Pathways Tuesday Nov. 1, 2022, 4:05–4:30 pm Hanneke Later Nyland, attorney-at-law/partner, Genome Lawyers • Enabling a Digital Culture Through Integrated Business Processes Wednesday Nov. 2, 2022, 11:20–11:45 am Sara Sheriff, VP of Integration/Engineering Operations Services Optimization leader, Thermo Fisher Scientific • Accelerating Innovation and Development of Future Biomanufacturing Processes Wednesday Nov. 2, 2022, 3:35–4 pm Andrea Johnston, Phorum director, Technology Roadmapping, BioPhorum • Advanced Digital Customer Segmentation— Elevating Customer Understanding by Leveraging AI Thursday Nov. 3, 2022, 1:15–1:40 pm Federico Careddu, manager Life Sciences and Healthcare, Monitor Deloitte Switzerland Product Innovation and Sustainability Theatre Running across the full three days of the in-person event, the Product Innovation and Sustainability Theatre, being held in Hall 3.0 Stand 30J20, will provide insights into novel products and aspects of sustainability that should be considered by the bio/pharma industry. These sessions will focus on product innovations on Nov. 1, 2022, and sustainability on Nov. 2 and 3, 2022. Content and Networking Sessions Held in Europe 1, Hall 4.0 of Messe Frankfurt, the Content and Networking Sessions will provide attendees an opportunity to learn and connect with experts and peers. There will be three sessions in total, one on each day of the conference, and there is limited availability for each event, so registration is necessary. More details can be found on CPHI Frankfurt's website. BioProduction The BioProduction content for CPHI Frankfurt 2022 will be hosted in Hall 9.1 on Stands 91J40 and 91H40. These sessions will include a variety of industry experts who will run through critical aspects of manufacturing strategies, upstream advances, downstream developments, and novel modalities in bioproduction. More information can be found on the CPHI Frankfurt website: www.cphi.com/europe.