Issue link: https://www.e-digitaleditions.com/i/177159
Put landfills on a diet Best Practices from the Dealer Roundtable Introduced a few years ago, the dealer roundtables have become one of the most popular forums at the annual meeting. Topics covered this year included the Cash & Carry Business Model, Sales Commissions & Bonus Programs, and E-Commerce Sales. definition, spreads and grows,connecting computers and people around the globe. Even one-to-one text messages or even emails can be archived and shared with the masses (what's stopping me from posting that email that you sent me).There is no such thing as"your online friends group"or"private message boards." Because once it is in a digital format, nothing is limited and nothing is private. In addition to damaging your own career, when you post something online—even on your personal network—it can damage the company's brand where you are employed. In a sense,everyone at a company represents the company's brand and reputation at all times. If you're online,then it's only a matter of one or two mouse clicks to associate your name with your company. Any perception I have of you will also translate to your company. How would your boss,your colleagues,your company's customers, your company's suppliers, and even your company's shareholders feel when they discover a picture of you helping a six-year-old kid drink out of a beer bong (yes…I've seen this photo posted on someone's Facebook page). But that's a private photo you say? Is it, when on your "About Me" page you list your company name with a direct hyperlink to your company's website? Managing Your Personal Brand The good news is there are techniques you can use, steps you can take, and online resources you can leverage to create, maintain, and even further your personal brand. When people type your name into Google or other search engines, what do they find? Following are some simple tips you can immediately implement to manage your online reputation. Many are important to Google and other search engines, continued on page 20 With the Waste Xpress® System. This powerful pulper takes all the food and disposable waste from your kitchen and dining area, grinds it up, extracts the water and reduces the waste by 85%! So there's less waste to store, less to end up in a landfill and less cost to get it there. Although an eco-sensible product, it also helps you increase kitchen efficiency and improve overall profitability. Plus, the Waste Xpress® supports your composting efforts. Remember, environmental responsibility begins in the kitchen. www.insinkerator.com/foodservice The Emerson logo is a trademark and a service mark of Emerson Electric Co. September/October 2013 19