Issue link: https://www.e-digitaleditions.com/i/182340
Cover Story The partnership has paid off for Nationwide with a decrease in the overall cost of talent acquisition. This can be attributed to the fact that Advantage xPO has whittled down the number of outside recruiters. "Fewer recruiters provide better people," Aldrich says. marketing of its employment brand and culture. "With more than 100 (recruitment) providers, we needed a way for all of them to see us as we are, in order to tell the story of who we are," Aldrich says. "Advantage xPO ensures that they do just that." Long-Term Flexibility One way the partnership is working proactively is their collaborative approach to workforce planning. "I cannot know in advance exactly what skills we might need on a contingent basis two years down the road," Aldrich says. "Even if I did know, the requirements could suddenly change. This insists upon a high degree of analytical insight and flexibility. Advantage xPO is extremely customer centric in terms of being flexible." Browne agrees. "Overwhelmingly, we are partnered with large organizations that have little influence over their monthly talent forecast. True excellence is our ability to meet the scalable needs of these growing organizations." Achieving this goal requires a real-time, in-step approach to on-site strategic account management. "We are highly customer centric," Browne says. "Our hybrid approach calls for on-site, customer-facing value added services that are supplemented by offsite support when the solution requires this." She adds, "What we don't have is 300 recruiters sitting in a centralized hub outside a client's locale thinking they know what needs to happen for that company. This is why we have been successful in helping clients recruit higher- [14] HRO TODAY MAGAZINE | SEPTEMBER 2013