Issue link: https://www.e-digitaleditions.com/i/182340
Talent Management Social Media Savvy Today's technology powers job connections and branding, and can position your organization as a great place to work. By Carol Johnson Today's clinical job seekers are becoming more sophisticated, engaged, and targeted in their use of digital, mobile, and social media, leveraging tools to more efficiently and effectively manage their job search and connect with others who can help their careers. A vast number of social and mobile tools provide access to companies, jobs, and the ability to network, network, network. Though a variety of healthcare career search options abound, clinicians appear to be using significantly fewer resources in 2013 to look for a job than in prior years; instead, they are taking advantage of social media to connect with companies, and making sure their professional persona shines through online. These are among the findings from AMN Healthcare's third annual survey of clinicians' use of social media and mobile for career purposes. Of the clinicians who responded, one-third said they are actively looking for a job right now and two-thirds reported that they searched for jobs in the past two years. This recent study further examines clinicians' job search behaviors and utilization of technology. [58] HRO TODAY MAGAZINE | SEPTEMBER 2013 The job search methods most popular for physicians, nurses, pharmacists and allied professionals in 2013 include: • Direct contact with an organization (62 percent) • Use of job boards (60 percent) • Referrals (51 percent) • Search engines (49 percent) • Recruiter found me (38 percent) • Healthcare-focused social media sites (30 percent) • General social media sites (21 percent) While referrals declined precipitously year over year among clinicians, it is still one of the top sources cited for getting hired. Other job search methods, which all declined year over year, include open houses, career fairs. and print newspaper ads; they were bested this year by healthcare-focused social media sites (30 percent) and general social media sites (21 percent).