Issue link: https://www.e-digitaleditions.com/i/182340
Talent Management Figure 1 Source: SilkRoad achievement as characteristics they'd consider favorably. Given these findings, a recruiter might consider varying the company's employment presentation by generation. Job sources. Company websites rank as the top job-hunting source with 65 percent of respondents reporting them as their favored method (see Figure 2). SilkRoad's 2013 Recruitment Marketing Effectiveness Report echoes this finding. An analysis of more than 10 million applicants, 300,000 interviews, and 150,000 hires showed that of the top 10 online recruitment sources, company career sites provided the largest number of hires and the second largest number of interviews. A company website provides a unified brand image, which can reflect the culture and values of an organization. That image, plus more detailed job descriptions on the site, helps the potential recruit decide whether he or she is the right fit for the organization and the job. Survey participants' second choice source was job boards (65 percent) such as Career Builder, Glassdoor, LinkedIn, and Monster. While many industry experts wonder whether large, generalist job boards are still relevant, it appears that respondents in our survey sample value them highly. The third job source, referral from a trusted friend (61 percent), shows that referrals remain a strong base for recruiting. Candidates undoubtedly know that having a referral separates their resume from the pack. Studies and research (like the article "In Hiring, a Friend in Need Is a Prospect, Indeed" from the New York Times) show that referred candidates are 10 times more likely to be hired than other candidates in some companies. The lowest ranked sources were newspaper ads and general search engines. Not surprisingly, newspapers' job sections have been displaced by online media and have had decreasing advertising revenue for years. SEPTEMBER 2013 | www.hrotoday.com [61]