Issue link: https://www.e-digitaleditions.com/i/234597
Recruiting RPO on Target Improve your talent acquisition process by keeping an eye on these trends. By Debbie Bolla Recruitment process outsourcing (RPO) continues to be a hot market. Growth is on a steady uptick as RPO 2.0 evolves. Everest Group reports the global RPO market is projected to increase between 12 and 17 percent. That growth may be driven by the more than 500 existing deals that will be coming up for renewal in the next three years. 2013 saw segmentation of services, talent pipelining, and co-sourcing as top deliverables and drivers—what's next for 2014? The continuing rise of talent communities. Organizations are leveraging the access to talent through social media profiles and data from applicant tracking systems to develop talent communities. Forward-thinking companies are engaging with potential candidates through these talent communities [34] HRO TODAY MAGAZINE | DECEMBER 2013 to increase brand awareness and job opportunities. "Talent communities are quickly becoming a requirement for all companies, not just very large ones or those with the strongest consumer brands," reports Jason Berkowitz, Seven Step RPO's vice president of client services. "2014 should see a solidification of this strategy across all industries and company sizes." These groups provide a win-win for both the job seeker and organizations. "Talent communities create a strong pipeline. The information sharing and conversation that goes on in a talent community engages passive candidates and promotes brand ambassadorship among current employees," says John Wilson, CEO and founder of WilsonHCG. "It is the ecosystem that will drive the interest of and secure future top talent."