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HRO TODAY Dec 2013

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Recruitment confirming interview times, like a snooze alarm, the tool automatically called candidates with reminders. This ensured a great turnout for us on hiring day. Successful Outcomes Over a five-week period, Aon Hewitt's recruiting team delivered nearly 1,800 quality table games candidates to our casino hiring event. The solution we used allowed us to take advantage of enhanced screening processes, coupled with innovative technology. Horseshoe Cincinnati found the right candidates to fill every job using a project RPO hiring solution that was more cost-competitive—and reflective of our brand—than anything else we had looked at. The use of digital interviews offered a huge advantage. Not only did they ensure fairness and equity, they allowed our hiring managers to use their time more effectively, focusing only on our very best prospects. The combination of high tech and high touch made our approach very efficient and personalized. This process was highly cost effective, both in terms of the initial interview process and the hiring day experience, where fewer interviewing resources were needed and no time was wasted on unqualified prospects. One unexpected benefit was the close relationships Horseshoe Cincinnati built with community partners throughout the process. With a strong commitment to our new host city, we wanted to transform our recruitment process to reflect our reputation for excellence. We did that and more: The organization initially needed 700 table dealers, we found them, and in the process, gained a whole new perspective on recruitment. On opening day in March 2013, we had our full complement of close to 1,800 total employees ready to greet our guests. Horseshoe Casino's Winning Hand: • Speed: We did it all in five weeks from project kickoff to on-site hiring event. • Scale: We thoroughly screened thousands of candidates in a compressed time frame. • Quality: We delivered fully vetted, high-quality candidates. • Employer branding: Our tailored videos promoted the casino's strong brand and unique employment opportunity. • Candidate experience: Our candidates raved about the highly engaging and consistent experience. If you ever find yourself in need of a high-volume hiring solution, the risk of going all in may be worth the reward. Lisa Rexroat-Steele is vice president of human resource for Horseshoe Cincinnati/Caesars Entertainment. From the Provider's Perspective Cindy Cutaia, who leads talent acquisition solutions delivery for Aon Hewitt, explains that a growing number of organizations are looking to leverage the recruiting expertise of RPO providers to handle short-term, high-volume hiring requirements. "We have been doing this for decades. Our flexible solutions allow clients to tap into our recruiting process expertise at a scale and price point that work for them. Project recruiting solutions are specifically designed to efficiently process increased applicant volumes within tight time frames. They do not require a multi-year contract or a huge number of hires. They are a more flexible and agile way to leverage RPO expertise at a scale that works for any need. And they offer a high-quality candidate experience that can drive engagement even before the candidate is hired," she says. DECEMBER 2013 | www.hrotoday.com [51]

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