Issue link: https://www.e-digitaleditions.com/i/42073
SPECIAL FOCUS CEIBS students work on teams to address social and environmental issues relevant to China. The China Curriculum China Europe International Business School revises its program to keep up with a changing business world and growing competition in the field. BY LYDIA J. PRICE C 46 hina is an incredibly com- plex and fast-moving mar- ket that is at once underde- veloped and hypercompetitive. To be successful here, a businessperson must possess tremendous flexibility and adaptability, as well as sound business knowledge and values. Therefore, to be successful here, a business school must offer a pro- September/October 2011 BizEd gram that teaches more than disci- pline fundamentals. At CEIBS, we began brainstorm- ing ideas for a new curriculum in 2007, and we launched it in Sep- tember 2009. The design of our pro- gram was influenced by three factors that have become integral parts of doing business in China today: Keeping up with China. We've witnessed two profound changes: a rapid shift from pure manufacturing to a more balanced mix that includes consumer goods and services, and a shift from predominantly state- owned businesses to a growing num- ber of privately owned ventures. We knew we had to upgrade students' skills and abilities to meet the new needs of Chinese business. Facing increased competition. Not only are foreign schools enter-