Issue link: https://www.e-digitaleditions.com/i/51756
A Culture of Profitability The Mindset and the Tools to Help You Build and Grow a More Profitable Business More Time to Connect New All-Industry Think Tank Session Featured Program Topics & Speakers The Culture King Dr. David Vik, Founder/CEO of The Culture King Dr. David Vik, a former coach at Zappos, shares his techniques for creating a world-class culture and aligning it with the key aspects of business, such as vision, purpose and leadership. All have the proven net result of attracting and retaining high-quality employees and loyal customers, he says. Prior to founding thecultureking.com, "Doc" was the coach at Zappos.com, helping to drive the culture that received worldwide attention and was featured on 60 Minutes and Dateline. He is presently working with companies, and one company in particular, Riviera Partners, which made INC's 500/5000 list of America's fastest growing companies in 2011-2012. The Value of Market Access: Managing Your Dealer Relationships Effectively (Special presentation for manufacturers during the dealer roundtable session, but dealers are welcome to attend). Manufacturers, joinMichael Marks, the co-founder of Indian River Consulting Group, for a candid discussion on the realities of going to market. The economic reality is that one can always eliminate the dealer, but you can't eliminate the work that the dealer performs for the end user. So how do you effectively manage a dealer channel? Marks, a respected distribution expert and channel consultant, has quite a few thoughts on the subject. In addition to providing several channel frameworks that E&S manufacturers can use to maximize market access, he will show you how to use them to answer key questions, such as how much margin do your dealer partners need to make and does your channel ensure that all potential customers see you in the way that you want to be seen. The FEDA Convention is all about creating more opportunities for you to network and exchange ideas with your channel partners. This year we've added another with the new All-Industry Think Tank session, moderated by Ace Mart Restaurant Supply's Carl Gustafson. On Thursday morning, all convention attendees will have the opportunity to spend 90 minutes sharing their insights on the economy/projections, best business practices, and channel relationships in a roundtable format. Here are just a few examples of what will be discussed: What is your economic outlook for 2012 and what trends will impact the foodservice equipment and supplies marketplace during the rest of the year and beyond? What lessons have you learned in the last three years and how are you applying them to your organization today? How do you communicate your value to your customers? What are some of the reasons and justifications you get for end users wanting to buy direct? Are there things dealers and or manufacturers can do to counter this? Best Practices Dealer Roundtable Discussions Dealers, spend quality time with your peers by participating in two of the following 45-minute sessions: • AIA and Other Contracts Moderated by LeGrande Steenblik of Restaurant & Store Equipment Co. Working with AIA and other contracts? Discuss issues and how to deal with them. • AutoQuotes 360 Moderated by Michael Greenwald of AutoQuotes An executive overview of what AutoQuotes 360 can do for your business. • The Cash & Carry Business Model Moderated by Jay Gulick of Curtis Restaurant Supply Share your ideas and learn more about best practices in the cash & carry business.

